MEDIA CONTENT ADD CATEGORY SADC GENDER PROTOCOL SUMMIT 2014 MEDIA CONTENT ADD CATEGORY

Ahmad Alhendawi, UN Special Envoy for Youth

UB MEDIA STUDENTS ‘14 Baker Tebogo (Presenter) Oranotse Mpudi Taelo Maphorisa Matlhogonolo Samsam Mompati Lentswe Jr.

WORK SUBMITTED Newspaper article

Newspaper article

WORK SUBMITTED Radio interview

WORK SUBMITTED Campaigns (SM4Youth Botswana)

WORK SUBMITTED Campaign on domestic violence Personal Media accounts

GENDER AWARENESS RATING   SCORE (1-10) The subject is either specifically about gender or one in which gender is mainstreamed.   9 Women and men (boys and girls) views are consulted equally and given equal weight. 9  The article/programme consults the views of those who make decisions as well as those affected.   7 Male and female sources are treated with dignity and respect.  9 The article/programme challenges gender stereotypes and embraces diversity. The article/programme prompts gender awareness through informed public debate. Relevant statistics are disaggregated by gender.  7 The article/programme takes a rights based approach.  8 The article/programme provides fresh views on every day news. The article/programme is bold and courageous. TOTAL  85

BACKGROUND NEWSPAPER ARTICLE: Celebrates men & sensitizes the public about the importance of having men as active change agents in fighting gender issues including GBV. Men and women co-exist in the society, therefore both parties have to consulted in gender issues. RADIO DEBATE/DISCUSSION: It aimed to voice out the opinions of young people about what they think of the socialization process based on their experiences and how it may contribute to GBV in our social reality. PHOTOGRAPH: To show that young people are not just aware of GBV but are also against it. CAMPAIGN: Triggered by the education acquired by the group during the first Gender Links training workshop

Alice Sebold

TARGET AUDIENCE Young people (18 – 35 years of age)

PROCESS/METHODOLOGY Observing communication trends on social media and through social interactions Newspaper: 1 female – to get their view on celebrating men The number of likes on the Facebook page ‘SM4Youth Botswana’ The response from our immediate acquaintances about the newspaper article Feedback from the public on the discussions on the radio programme Grade by our professor on the campaign and the impact the campaign had on our classmates Campaign: questionnaire

FOLLOW UP

FOLLOW UP SOCIAL MEDIA CAMPAIGN On platforms such as; Facebook, Twitter, To make young people aware of how our way of interaction may incite GBV. Learn more from stakeholders Form a consultation group at UB

“Youth are not just the future generation youth are partners today “Youth are not just the future generation youth are partners today.” Ahmad Alhendawi