Markets What are your key market segments? Segments by Region include Japan, Americas, Europe and General Overseas Markets. Segments by Brand include Nissan, Infiniti and Forklift http://www.nissan-global.com/EN/OURBRANDS/

Markets What are their key requirements and expectations for your products? http://www.nissan-global.com/EN/DESIGN/ http://www.nissan-global.com/EN/QUALITY/ http://www.nissan-global.com/EN/TECHNOLOGY/

Markets What are the differences in these requirements and expectations among market segments, customer groups and stakeholder groups? Capital Market Stakeholders-the Shareholders and Banks providing capital to Nissan expect to maximize the return on invested capital and minimized risk. Product Market Stakeholders-Our customers, suppliers, host communities and unions depend on the quality and competitiveness of our products. Our suppliers expect to obtain a fair price for the parts and services they provide. Our customers expect reliable products at affordable prices. Our host communities and unions expect Nissan to be a responsible corporate citizen through providing fair paying jobs and support of communities that they work in. Organizational Stakeholders-the employees of our company expect job security, training, a positive working environment and an overall fair compensation package. Organizational Stakeholders Executive Leadership Nissan/Renault Alliance (Nissan 2009 Annual Report)

North American Supply Base Japan/Global Supply Base North American Supply Chain What are your key types of suppliers, partners, and collaborators for the US Customer? Raw Material Suppliers, Tier 1 or Tier 2 Parts Suppliers, Ship, Rail or Truck Logistics Suppliers and Nissan, Infiniti and Forklift Dealer Networks OEM Parts Supply Logistics Vehicle Production Distribution to the Customer North American Supply Base Raw Material Suppliers Tier 2 Parts Suppliers Tier 1 Parts Suppliers North American Automotive Frame Plant Independent Dealers http://www.nissanusa.com/sav/index.html Japanese Automotive Frame Plant Raw Material Suppliers Tier 2 Parts Suppliers Tier 1 Parts Suppliers Japan/Global Supply Base http://www.infinitiusa.com/vehicles.html

Supply Chain What role do these suppliers, partners and collaborators play in your work systems and the production and delivery of your key products and customer support services? Nissan’s Global Supply Chain Management System is an integrated, interdependent system that gains its competitiveness from its collaborative responsiveness and systematic execution of delivery of products and services worldwide. Any significant disruption to a Raw Material Supplier, Tier 1 or Tier 2 Parts Supplier, Ship, Rail or Truck Logistics Supplier or the Dealer Network can result in delays in the delivery of product to the end customer. Nissan 2009 Annual Report Message from the CRO “A Streamlined Recovery in Preparation for Greater Growth (P12-13)

Supply Chain What are your key mechanisms for communicating and managing relationships with suppliers, partners and collaborators? Supplier and Dealer Web Portals, National Dealer & Supplier Conventions, Supplier & Dealer Newsletters, Supplier & Dealer Recognition Programs, Distressed Supplier & Dealer Support Organizations, Nissan Motor Acceptance Company Banking Alternatives

Supply Chain What role, if any, do these organizations play in your organizational innovation processes? Actively participate in product development process with Nissan Technical Group. Constantly looking for new ways to improve quality, cost and delivery of products to our customers.

Supply Chain What are your key supply chain requirements? Just In Time Inventory, Highest Quality, Lowest Cost