IN ADS WORLD RURAL AND URBAN ARE MELTING OR DIVIDE Prepared by:- Virbhadra Patel Nilesh Patel Satish Patel Priyank Patel

Rural advertising Because of globalization, economic liberalization, IT revolution and improving infrastructure, middle class rural India today has more disposable income than urban India In rural we can build a strong rural base without much advertising support (like Chik and Ghadi ) Disposable surplus is not low in rural markets introduced smaller pack sizes "With changing consumer habits, we have to look at opportunities to grow business."

The Indian rural market today accounts for only about Rs 8 billion of the total ad pie of Rs 120 billion, thus claiming 6.6 per cent of the total share. Hindustan Lever Limited (HLL) is top of the mind with their successful rural marketing projects like 'Project Shakti' and 'Operation Bharat'. . Amul is another case in point of aggressive rural marketing.

Rural advertising is the basic understanding of the rural consumer which is very different from its urban counterpart. Also distribution is the biggest problem marketers are facing, when it comes to going rural. "Reaching your product to remote locations spread over 600,000 villages and poor infrastructure - roads, telecommunication etc and lower levels of literacy are the few hinges that come in the way of marketers to reach the rural market,"

Agencies Focusing On Rural Marketing 'In order to reach the Indian markets, corporate may have a global strategy but they have to think locally in terms of communication' special advertisements for rural markets. The recent success of 'Thanda Matlab Coca Cola' campaign which is aimed at the rural market is a case in point. Agencies Focusing On Rural Marketing Anugrah Madison, Sampark, Rural Relations, O&M Outreach, Linterland etc.

BABOOL URBAN RURAL Only music good The song and dance is good Msg. not clear not explained properly I like child smiling nicely. Subah babool ki to din tumhara is very quick Dance with dog? Dog in tooth paste ads.!!!!! Interesting and draws attention Entertaining & attractive Subah babool ki to din tumhara

Navratna oil URBAN RURAL Good presentation Music is very good Good dance and music Ice cube & music give chill felling Entertaining. thanda thanda cool cool Group dancer for just and advertising Govinda ka dance and song aachha hei. Navratna tel lagane se sardard dur hota hei.

SAMSUNG TV URBAN The race from tv look RURAL Couple look attractive. like red flower from tv The complete mood and acting is good Only Chennai people can understand the ad The narration is good It is only for educated top people Boring , brand statement recall is poor Can not understand , no interest Ja kahana chate hain,saaf saaf nahi kahte Pata nahi kis cheez ka ad hei.

ASIAN PAINT URBAN RURAL When Sunil Babu`s friend come his sound is good Friends character like very much and acting is very good Funny:- wha Sunil Babu badhiya hei. Whole advertising is very good Anth mein asian paint nahin bolta to pata hi nahi chalta hei. Can not understand ,no interest Ghar gadi aur aurat do dikhate hei

Suggestion And Implementation Introduce economic pack as per the market Take feed back from market from as per every period of time Physical contact with your target audience Educate your target audience to use particular product or services

Suggested best methods Paper alliance Balloon voyage Float a channel Ticketing Railway stations Aerial route