Title of Presentation Client Cloud & Hosting Services Market Executive Summary, 2010 Copyright 2010 IDC. Reproduction is forbidden unless authorized. All rights reserved.

Executive Summary Hosting Services - Hungary In 2010, the total market spending around hosting services in country Hungary totaled $50.53 million. The combined collocation and hosting services market increased 4.3% year on year in Hungary in 2010. Spending on hosting infrastructure services in Hungary reached a value of $38.49 million in 2010. The collocation services market accounted for the largest share (47.3%) of Hosting Infrastructure revenue in 2010, followed by server placement (30.3%) and server rental services(18.0%). Spending on hosted application management services in Hungary reached a value of $12.04 million in 2010. According to a functional break-down the enterprise resource planning (ERP) hosting accounted for the largest share (32.4%) of application hosting revenue in 2010, followed by communication and collaboration tools (9.8%) and enterprise content management applications hosting services(9.0%). IDC expects spending on hosting infrastructure services in Hungary to increase 10.9% in 2011. In the long term, IDC projects spending on hosting infrastructure services in Hungary to increase at a compound annual growth rate (CAGR) of 12.7% over the five-year forecast period. IDC expects spending on hosted application management services in Hungary to increase 5.7% in 2011. In the long term, IDC projects spending on hosted application management services in Hungary to increase at a compound annual growth rate (CAGR) of 7.3% over the five-year forecast period.

Executive Summary Cloud Related Services - Hungary In 2010, the total market spending around cloud delivery (both public and private) in Hungary totaled $7.71 million. IDC further distinguishes between public cloud delivery and private cloud delivery in terms of market spending. Spending on public cloud related services in Hungary reached a value of $4.99 million in 2010. Subscription fees accounted for 87.2% share, while implementation and integration services associated with this business model accounted for 12.8% of spending on public cloud services. IDC provides a detailed five way split of this market, according to which, applications represented 79.1% of the public cloud market in 2010, followed by system servers (10.0%), storage (5.6%), application development and deployment (4.3%) and infrastructure software (1.1%). The above split corresponds to the three-layer model described by the U.S. National Institute of Standards and Technology (NIST). The SaaS category accounted for the largest share (79.1%) of public cloud revenue in 2010, followed by IaaS (16.6%) and PaaS (4.3%). Spending on private cloud-related services in Hungary reached a value of $2.72 million in 2010. Subscription fees accounted for 60.6% share, while implementation and integration services associated with private cloud delivery accounted for 39.4% of spending on private cloud services. IDC expects spending on public cloud services in Hungary to increase 30.4% in 2011. In the long term, IDC projects spending on public cloud services in Hungary to increase at a compound annual growth rate (CAGR) of 27.0% over the five-year forecast period.

Combined Hosting Services Competitive Positioning Hungary 2010 Total = $ 60.67M

Public Cloud Related Services Competitive Positioning Hungary 2010 Total = $ 5.40M

Private Cloud Related Services Competitive Positioning Hungary 2010 Total = $ 2.72M

Combined Hosting Services Spending (USD M) by Vertical Market in Hungary in 2010 Total = $ 50.53 M

Combined Cloud (Public and Private) Services Spending (USD M) by Vertical Market in Hungary in 2010 Total = $ 7.71 M

Forecast and Analysis of Hosting and Cloud Services Spending (USD M) by IDC Engagement Type in Hungary, 2010-2015 Combined Hosting CAGR = 11.5% Cloud CAGR = 27.6%

Hungary Collocation and Hosting and Public Cloud Services Market 2011–2015 Forecast and 2010 Competitive Analysis – Table of Contents

Hungary Collocation and Hosting and Public Cloud Services Market 2011–2015 Forecast and 2010 Competitive Analysis – List of Tables

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Title of Presentation Client Why IDC? Title of Presentation Client IDC is the only international IT market research and consulting firm with research facilities throughout the Central and Eastern Europe, Middle East and Africa region (CEMA), as well as Research Centers devoted exclusively to tracking the fast evolving IT markets of this region (Prague, Czech Republic – CEE; Dubai, UAE - MEA). IDC has over fifteen years of experience in tracking and documenting the market dynamics of a variety of technologies in the CEMA markets. It retains a network of offices in Bulgaria, Czech Republic, Poland, Hungary, Russia, Romania, Ukraine, Kazakhstan, Croatia, Slovenia, Serbia, the UAE, Turkey, Israel, Morocco, Nigeria, Kenya, and South Africa. IDC is experienced in undertaking primary research projects of this nature on a local basis. Each year, IDC undertakes multiple custom research and consulting engagements providing our clients with the strategic and tactical intelligence to improve their businesses. IDC, through its work on the quarterly and annual IT market surveys and its ongoing efforts in market research, contacts more high technology organizations than any other market research firm in the region. Consequently, IDC has compiled a substantial list of local and regional contacts and has considerable expertise with in-depth interview and survey methodologies for both vendor and user research. IDC also retains an extensive list of contacts in the large enterprise user communities for its well- known and highly regarded CEMA IT conferences and roadshows. IDC applies strict project management and reporting methods to all projects of this nature, to ensure that projects are delivered on time, within budget and to the expected quality standard. In order to add the best possible value to the project design, analysis and interpretation of the results, IDC will assign to this project a highly skilled team who can analyze the results of this study in the context of the broader market environment. Copyright 2010 IDC. Reproduction is forbidden unless authorized. All rights reserved.

Thank You IDC Hungary Zoltán Komáromi Nádor utca 23 Tel: +36 1 473 2373 1051 Budapest zkomaromi@idc.com Hungary Fax: +36 1 473 2377 www.idc-cema.com Country Manager www.idc.com IDC Hungary Gábor Balicza Nádor utca 23 Tel: +36 1 428 4025 1051 Budapest gbalicza@idc.com Hungary Fax: +36 1 473 2377 Research Analyst www.idc-cema.com www.idc.com