Museum Redesign Project Deepak Kumar October 26, 2005 Deepak Kumar October 26, 2005 ED229A

The Museum The Cantor Arts Center at Stanford University

The Museum Displays art in 24 galleries Sculpture gardens, terraces, and courtyard Collections span 4000 years 25,000 objects Largest collection of Auguste Rodin bronzes outside Paris Nearly 100 contemporary sculptures Changing exhibitions Tours, lectures, gallery talks, symposia, and classes Displays art in 24 galleries Sculpture gardens, terraces, and courtyard Collections span 4000 years 25,000 objects Largest collection of Auguste Rodin bronzes outside Paris Nearly 100 contemporary sculptures Changing exhibitions Tours, lectures, gallery talks, symposia, and classes

My Observations The Building Outside Two entrances Which was the main entrance? Rodin sculpture garden, Gates of Hell gave the wrong impression Inside There was a counter, but no attendant There were various papers, but not a map No idea about the size of the museum Didnt know where to start No idea about the time required The Building Outside Two entrances Which was the main entrance? Rodin sculpture garden, Gates of Hell gave the wrong impression Inside There was a counter, but no attendant There were various papers, but not a map No idea about the size of the museum Didnt know where to start No idea about the time required

My Observations Navigation Click

My Observations Navigation Two entrances Non-linear navigation Without a map, I was lost Rooms were interconnected at more than one place People often returned to the same place More than one staircase to go to the second floor Again returned to the same place A bookstore and a café Navigation Two entrances Non-linear navigation Without a map, I was lost Rooms were interconnected at more than one place People often returned to the same place More than one staircase to go to the second floor Again returned to the same place A bookstore and a café

My Observations Visitor profile / behavior Older than 50 years - more than 70% Younger than 20 years – less than 10% Younger than 5 years – could be counted on fingers A blind person A partially blind person Docent tour of the museum Very few people read a long text display Glanced over the items Read the information occasionally A lady biker outside the museum told her friend – This is a great place. Ill come here sometime. I WAS A TYPICAL VISITOR Visitor profile / behavior Older than 50 years - more than 70% Younger than 20 years – less than 10% Younger than 5 years – could be counted on fingers A blind person A partially blind person Docent tour of the museum Very few people read a long text display Glanced over the items Read the information occasionally A lady biker outside the museum told her friend – This is a great place. Ill come here sometime. I WAS A TYPICAL VISITOR

My Observations Information display Different themes - Asian art, Egyptian art, Contemporary paintings, Stanford family, Glass items Information not displayed at entrance Item information was concise – sculptor name, country, year, material Information too long and/or too small font Information on the history of the museum TV/DVD with a 6 minute show No separate section for kids Display books Audio and touch screen (developed by Web projects class – Studio Art 172) Information display Different themes - Asian art, Egyptian art, Contemporary paintings, Stanford family, Glass items Information not displayed at entrance Item information was concise – sculptor name, country, year, material Information too long and/or too small font Information on the history of the museum TV/DVD with a 6 minute show No separate section for kids Display books Audio and touch screen (developed by Web projects class – Studio Art 172)

My Observations

The wooden horse Generated curiosity Information on conversion of wooden parts to bronze A piece kept for people to touch Most of the people spent a long time near the horse No information about the sculptor, Deborah Butterfield The wooden horse Generated curiosity Information on conversion of wooden parts to bronze A piece kept for people to touch Most of the people spent a long time near the horse No information about the sculptor, Deborah Butterfield

Design Principles Navigation Learner needs/Relevance of the subject Motivation levels Cognitive load on visual and auditory channels Integration of new learning with existing knowledge Navigation Learner needs/Relevance of the subject Motivation levels Cognitive load on visual and auditory channels Integration of new learning with existing knowledge

Redesign of the ground floor Navigation Linear One staircase Elevator near the entrance Navigation Linear One staircase Elevator near the entrance Click

Redesign of the ground floor Relevance A short (5 min) video - beginning of the tour To set expectations To relate to past experiences What to visit and for how long A separate section for kids Origin and evolution of comic characters Things to color or construct Relevance A short (5 min) video - beginning of the tour To set expectations To relate to past experiences What to visit and for how long A separate section for kids Origin and evolution of comic characters Things to color or construct

Redesign of the ground floor Motivation More information about the wooden horse More information about the sculptor Pictures of other works Provide more information on artists Use a video kiosk Advertise/market/project the museum as a place of learning Motivation More information about the wooden horse More information about the sculptor Pictures of other works Provide more information on artists Use a video kiosk Advertise/market/project the museum as a place of learning

Redesign of the ground floor Cognitive Load Written text with display items increase cognitive load on the visual channel Use a headset - audio gives information when people are close to a display Use a headset – audio gives information when a button is pressed Use a focused/localized audio system (Wallenberg hall) Use a narration at the entrance of a section Cognitive Load Written text with display items increase cognitive load on the visual channel Use a headset - audio gives information when people are close to a display Use a headset – audio gives information when a button is pressed Use a focused/localized audio system (Wallenberg hall) Use a narration at the entrance of a section

Redesign of the ground floor Integration with existing knowledge Give visitors option to lean more About a particular section or artist or art form Video, demonstration Inform at the beginning If interested in a particular form of art Which section would be of interest Integration with existing knowledge Give visitors option to lean more About a particular section or artist or art form Video, demonstration Inform at the beginning If interested in a particular form of art Which section would be of interest