PERSONA - NAME Goals What are they looking to get out of the interaction? What do they want to complete by finding this? What are they searching for? What do they want to achieve? “Capturing the character of the persona in a single quote.” Pain Points What was the problem that made them come to your site or app? What is motivating them to solve this problem? What is getting in the way of achieving their goals? What is causing them difficulty? Name: Age: Job: Location: Persona Group: Core Trait One Are they tech savvy? Are they ambitious? Do they need validation? Core Trait Two Are they risk averse? Are they stubborn? Are they impatient? Core Trait Three Keep them consistent across your personas, to compare/contrast. Bio: This should be an overview of your persona, bringing in the most relevant information from the other sections, including their name, age, location, job title, role in the department, and more details. Designed ©2018 Heart Internet www.heartinternet.uk/blog/create-your-first-persona