Taylor Swift The challenge What we did The results Virgin EMI

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Presentation transcript:

Taylor Swift The challenge What we did The results Virgin EMI Virgin EMI wanted to achieve yet another #1 UK album with Taylor Swift’s new album ‘Reputation’. What we did In a bid to drive sales in a retail environment, they used our popular HMV malls pack during the busy christmas shopping period to reach CD buyers whilst in a buying frame of mind. The results Reputation went straight to #1 in the album charts and stayed in the top 10 for 5 weeks! Environment: Malls Media: Digital Campaign: National