Uses and Perspectives of Social Media by Accounting Academics Suzanne Maloney

Purpose Are accounting academics using social media in their professional work? If so, how? If not, why not?

What is Social Media? Tools and applications that help collaboration and communication on the internet. Eg. Blogs, wikis, virtual game worlds Common applications: Youtube, twitter, Facebook, LinkedIn

SM Virtues Easy connectability Joint sharing and constructing knowledge Can help enable problem based learning and a constructivist approach to learning

SM - Vices Learning is different to entertainment Plethora of information, tools and approaches (can be overwhelming) Upscaling teaching operations not automatic Reduced attention spans Addiction and social disorders

Social Media Challenge Formal education is structured with clearly identified objectives and assessment criteria. Learning when interacting; communicating; constructing. 2. If yes, then could help in formal assessment. 1. Does social media help here?

Students Have social media know how already User driven learning Consumers, creators and constructers of knowledge

Accounting education Content Delivery Tools Discussion Type Tools Traditional Structure Technical content Content Delivery Tools Judgement Behavioural Issues Discussion Type Tools Improvement in Learning

Social Media Use in Accounting Education Augment not replace traditional forms of teaching Predominately use institutionally provided platforms Awareness of professional versus private space Interaction tools specific to a course dominate use

Challenges of Social Media Use Digital Literacy Time