Priority Prospects Turning Up Your Sales Improving Inventory Turnover.

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Presentation transcript:

Priority Prospects Turning Up Your Sales Improving Inventory Turnover

How Can You Disrupt The Buyer’s Journey? B2B Buyer’s Journey 70% Of decision-making process occurs before B2B buyer talks to a sales rep Source: 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data How Can You Disrupt The Buyer’s Journey?

50% Of sales go to the first sales person to contact the prospect. Source: Ovation Sales Group Wouldn’t knowing what and when a prospect is going to buy be a significant game changer?

Priority Prospects

Our Lead Generation Advantage Identify in-market prospects before they speak to competitors Use data to score best leads Improve inventory turnover with more leads

Who Is Visiting Your Website?

Priority Prospects: Knowing Them is Easy

Knowing Who Will Buy is Key Daily Lead Score Email Prospect Profile

What Makes Our Lead Scoring So Highly Predictive? $1.4 million data science investment Predictive algorithm developed with proprietary data, using variables that include recency, frequency and firmographics Algorithm accuracy tracked over 2018 Converted our scores into a likelihood to buy percent

Not Just the Scored Leads! Full report includes: Company Page Detail Companies Page Views Company Weekly Page Views Summary Daily Lead Score Email All Identified Leads

Engage Most Likely to Buy Prospects Before Your Competition Web Visitor Owner-Operator Lead Score: 91 2 Trucks 2 Cummins Avg. Age 11 years For-Hire/Private Fleet Lead Score: 89 100 Trucks 45 Cummins Avg. Age 3 years 30% Vertically Integrated Volvo Contractor Lead Score: 86 235 Units 47 Deere 46 CAT Avg. Age 5 years

50% of sales go to the first sales person to contact the prospect. B2B Buyer’s Journey 70 % 50 % Of decision-making process occurs before B2B buyer talks to a sales rep 50% of sales go to the first sales person to contact the prospect. Sources: 1) 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data, 2) Ovations Sales Group

How do we build our audiences?

How do we build our RigDig audiences? Firmographic Data No other company analyzes 100% of UCC-1 filings for transaction-level data with equipment, brand, date of purchase and more.

How do we build our EDA audiences? Firmographic Data No other company analyzes 100% of UCC-1 filings for transaction-level data with equipment, brand, date of purchase and more.