Verifying the Communication Product Take an external perspective - does it make a clear point? - adequately supported? - counterargument/alternate approaches dealt with? - words/numbers/pictures clear? - does your reader/listener know what is expected?

Verifying the Communication Product Take an external perspective - check spelling/punctuation - cut words/substitute words - make sure totals are correct - shorten sentences to bullets for slides

Verify Against Your Standards Your analysis of the communication situation The outline you created to guide your document or talk

Your Management Communication Should Follow This Comprehensible – audience understands Credible – both accurate and reliable Timely – as up to date as possible Adequate – enough info to support Relevant – directly relevant to matter

Verify the Expression Effectiveness – look at big picture, does it accomplish what I want for audience? Efficiency – most direct, clear, economic delivery? Conventionality – standard of language, usage for culture/business/particular company

Getting and Giving Help Verifying Use others to help you verify Help others to verify