Digital Marketing Starter Course

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Presentation transcript:

Digital Marketing Starter Course

INTRODUCTION Digital Marketing concepts 1st Week Types of web traffic engines basics Types of search Engine works, Robots, Crawlers, Page rank Domain, Hosting, Omnichannel Strategy competitor analysis, Target segmentation tools.

SEARCH ENGINE OPTIMIZATION (SEO) Key SEO Concepts - Search Results & Positioning Mechanics of Search On-Page Optimization & Off-Page Optimization The SEO Process - Customer Insights - Image Optimization Analysis & Review - Keyword Research, Density & Selection Meta Tags - SEO Site Map SEO Google Search Console - Robot Files - Search Engine Submission Inbound Links & Link Building - Ranking Factors. SEARCH ENGINE OPTIMIZATION (SEO) 2nd Week

Mobile Marketing 3rd Week Key Mobile Marketing Concepts Types of Mobile Marketing App promotion for Mobiles Understand different devices Mobile Ads – Mobile Marketing Business ASO & App Monetization 3rd Week

Search Engine Marketing (SEM/PPC) Google Adwords - Google PPC Campaigns- Key PPC Concepts – Keyword Research - Research Tools – Search, Display, Shopping, Ad Copy Landing Pages Campaign Management – Targeting, Budgets, Scheduling Conversion Tracking - Conversion Metrics: CPA, CTR, Bidding,Analytics Search Engine Marketing (SEM/PPC) 4th Week

Google Analytics 5th Week Goal Set-up - Account Set-up - Analytics Code - Analytics Profiles - Goal Configuration & Funnels - Audience - Dashboard - Technology - Advertising - Adwords Campaigns Traffic Sources Tracking Bounce Rate Site Speed - Site Search - Events - Conversions - ecommerce Reporting - Real Time Reporting - Intelligence Reporting - Customized Reporting, Scheduling & Delivery

SOCIAL MEDIA MARKETING (SMM) Facebook Activities Facebook Features Page creation, Post Scheduling and Page Insights– Understanding Facebook Ad Structure - Campaign Setup - Audience - Targeting-How to Increase Likes, Shares and Followers - Facebook Pixel Twitter Activities Profile Setup Tweet Campaign - Power of Twitter-Twitter Ads – Content ,Targeting Tools & Measurement for reaching the audience - Twitter Analytics Linkedin Activities Company Page Setup - Linkedin Ads-Audience - Targeting Lead Generation from Linkedin Analytics YouTube Activities Youtube Channel creation - Uploading videos – Ads monetization-live stream - embed – hangouts Video marketing – Lead generation strategy 6th Week

Email Marketing Types of Email Marketing-Creating template and Call to action- Campaign Process E-marketing strategies – Email Lead Generation - Tracking landing pages - Analyzing test results - Setting your budgets - Segmentation - Email Design - User Behavior – User Characteristics - Email Copy - Email Structure - Email Delivery - Email Systems - Filtering - Scheduling - Measurement - Key Terms & Metrics - Split Testing 7th Week

Other Topics 7th Week Classified marketing. Content Marketing. SiteMaps.xml. Branding & Identity. Tag Manager. Facebook Pixels.