Sell advertising space in printed and electronic materials

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Presentation transcript:

Sell advertising space in printed and electronic materials 4.01 Sell advertising space in printed and electronic materials

SEM MATERIALS where SELL ADVERTISING Programs Yearbooks Team photo cards Internet Tickets (On the Back) Professional Teams SELL advertising on game tickets Why would a team/sports company SELL ADVERTISING SPACE? INCREASE REVENUE!

Ways Advertisements can APPEAL to CUSTOMERS Scarcity Appeal Make people think there’s limited supply Less than Perfect Appeal Make people feel inadequate (Ex: Diet Industry) Endorsement Bandwagon Appeal Make you think that everyone is doing it so you should too!

WAYS to Sell Advertising Space Give DISCOUNTS: Buy 2 ad spaces, get 1 free Free bonus for renewing Sell advertising space between content Write a review for your customer’s product to place under their ad GUARANTEE your customer’s advertising results

CAPITALIZE ON CELEBRITY’S APPEARANCE AT EVENT 4.02 CAPITALIZE ON CELEBRITY’S APPEARANCE AT EVENT

CELEBRITY APPEARANCES at EVENTS Way to attract a target market to a particular event Example: Rock star agreeing to sign copies of her/his latest CD at a store's grand opening Generates more excitement and attendance Attracts the MEDIA Must MATCH the Celebrity to the Event Accurately reach the Target Market

CELEBRITY RIDERS Contracts that specify what amenities should be provided for celebrities when they make an appearance at an event Keep your celebrity happy and comfortable Dressing room preferences, food, transportation, etc.

HOW THE CAPITALIZE ON CELEBRITY APPEARANCES Book the Celebrity FAR IN ADVANCE PREPARE in Advance Work with Celebrity’s Manager Obtain Riders and make sure they can be met Describe the audience that will be in attendance Have an PRODUCTION SCHEDULE and Stick to it! 4. Assign a POINT PERSON (Person in charge)

“You Do” RESEARCH A CELEBRITY APPEARANCE in the last year CREATE A VISUAL with the following information: Who was the Celebrity? What was the event? When was the event? (Date and time) Where was the event? (Actual location) What are the Riders of the Celebrity? Was the Celebrity a good match for the event? Did the celebrity support the target market of the event? WHY or WHY NOT?