Shanker Annaswamy Managing Director, IBM India

2008 CEO Study : The Enterprise of the Future 2004 Your turn! 2006 Innovation 2008 Latest study Teaming Departmental Responsibilities Improving internal enterprise processes Innovative Business Models Growth in external collaboration Innovation with leadership 1130 CEO interviews The topic of this year’s study: Enterprise of the Future Interviews * ** 1,130 interviews worldwide 95% were face to face interviews 40 nations from around the world

Innovative beyond customer imagination Genuine, not just generous Analysis of 1130 CEOs interviews has enabled us to determine characteristics of the enterprise of the future Key Characteristics 1 2 3 5 4 Hungry for change Innovative beyond customer imagination Globally integrated Distruptive by nature Genuine, not just generous

The enterprise of the future is…. Service Oriented

Enterprise of the Future – Realising your vision through SOA Hungry for Change Globally Integrated Disruptive By Nature Genuine, not just generous Innovative beyond Customer Imagination Enterprise of the Future Business Agility and IT Infrastructure Flexibility Business Integration of enterprise both internally and externally Transform Business Models Goes beyond philanthropy and compliance Focus on Customer Interaction & Self service SOA Benefits

SOA enables Enterprises of the future to be Flexible Forges a strategy for Componentization Delivers Unique Value Taps into the power of Globalization Shipbuilder: Componentized ship building processes to dramatically accelerate order to delivery Telecommunications: Adopted radical growth model fueled by global outsourcing Media and Entertainment: Innovated revenue model for massively multi-player online game (MMOG) with advertising and purchasing capabilities

IBM Thought Leadership Business Model Innovation Industry Thought Leadership – An SOA Enabler for a GIE Knowing where Your Industry Will be, Helps Set Priorities IBM Thought Leadership Insights into where your customers, competitors and industry are headed with over 35 industry-specific research papers per year CEO Report Industry Reports Best Practices Business Model Innovation Available now May 2008

Enterprise Governance Enterprise Architecture The IBM SOA Journey Start of some business services Production deployed Initial IT metrics Mixed results Technology Focus only PoC for SW Integration Simple services, most not mission critical Limited production Services, but not really SOA Today, Enterprise Governance 2005 Opportunity Projects and Enterprise Architecture Review for optimization and productivity enhancement SOA Governance Collaborative SOA dialog among lines of businesses Defined Enterprise Architecture adopted SOA Guidance Council Begin business metrics Increased business driven Enterprise focus 2003 - 2004 Early Projects 2001 - 2002 Exploratory

Smart SOA Delivers Value to Both Business and IT Extend End-to-End Adapt Dynamically Foundational Transform Stages IT Leveraging existing investments and assets

SOA can be adopted by Enterprises of the Future at various stages Foundational Extend End-to-End Transform Adapt Dynamically Integration and Process Management Leveraged and extended its existing assets, processes Transform and leverage existing infrastructure Realize annual growth rates of 70 to 100 % SOA can be engaged at the various stages in an organisation

So thoughts to ponder as we all evolve into being Globally Integrated Enterprises…. How aligned is your business with IT? Is there a metrics to measure your existing Business & Operational Processes Are you at the threshold of a major transformation?

Thank you