How To Listen To Your Users… When They’re Six Years Old

https://youtu.be/-oAMGIPvcdw Kids Helped Us Discover Our Mission https://youtu.be/-oAMGIPvcdw

What Did We Hear? 1 Easy, creative, and fun 2 Put them in control 3 Self-esteem: “I can make music”

But, Kids Aren’t Always Reliable Reporters

They Have Innocent and Active Imaginations

Takeaway Lesson #1 How Users Interact With The Product Is Often More Telling Than What They Say Before or After.

Sample Student Songs and Implicit Lessons www.musiquest.com/kids

Takeaway Lesson #2 Make Your Users’ Success With The Product Visible To Your Buyers – Always Close The Loop.

Adults Are Buying On Behalf Of Kids

Which Means They Make The Final Decision Enterprise dynamics — separate buyer (adult) and user (child).  1 Consumer dynamics — however, the user experience must be excellent to retain kids. 2 Buyers mistrust users – young children have a weak voice in the purchase process. 3

But Adults Often Buy Without Listening First

What Options Do Companies Have? Focus on the buyer — risks creating a product that doesn’t resonate with kids. 1 Focus on the user — risks building a game and alienating buyers. 2 Strike a balance – risks failing to delight either party. 3

Ultimately, Striking A Balance Is Best

Takeaway Lesson #3 There’s A Kid Inside All Of Us. Regardless Of Who You Are Selling To, Or Fundraising From, We’re All Just People!

Something To Think About