Use of information sources during the purchase process / men

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Use of information sources during the purchase process / men Autumn 2017/Spring 2018 Cars | Style & Fashion | Travelling | Health & Well-being | Food & Cooking | Cosmetics & Cosmetic Brands | Furniture & Decorating | Building & Renovating | Gardening | Home entertainment electronics & Information technology | Saving & investing Source: NRS MG + total Autumn 2017/Spring 2018 Target group: men, n=4 888, est. 2 180 000

For example when comparing quality and features of a product/service.” Ideas & tips: “Which of the following information sources you use when looking for ideas and tips of different products?” Purchase decision: ”Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.”

Purchase process / Cars (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 24 20 % Magazine websites 13 15 Blogs and videoblogs 6 7 Social media (esim. Facebook) 12 Newspapers 19 Newspaper websites 8 Television 11 Radio 2 1

Purchase process / Style and fashion (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 13 11 % Magazine websites 6 Blogs and videoblogs 5 Social media (esim. Facebook) 9 8 Newspapers 7 Newspaper websites 3 Television Radio 1

Purchase process / Travelling (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 21 15 % Magazine websites 11 10 Blogs and videoblogs 8 7 Social media (esim. Facebook) 14 12 Newspapers Newspaper websites 6 Television 16 9 Radio 3 1

Purchase process / Food and cooking (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 28 17 % Magazine websites 14 11 Blogs and videoblogs 10 7 Social media (esim. Facebook) 16 Newspapers 13 Newspaper websites 8 Television 23 Radio 2 1

Purchase process / Health and well-being (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 20 14 % Magazine websites 7 Blogs and videoblogs 5 Social media (esim. Facebook) 8 Newspapers 10 Newspaper websites 4 3 Television 11 Radio 2 1

Purchase process / Cosmetics and cosmetic brands (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 8 7 % Magazine websites 2 4 Blogs and videoblogs 3 Social media (esim. Facebook) 5 6 Newspapers Newspaper websites 1 Television Radio

Purchase process / Furniture and decorating (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 20 14 % Magazine websites 6 7 Blogs and videoblogs 4 Social media (esim. Facebook) 8 Newspapers 11 10 Newspaper websites 3 Television 12 Radio 1

Purchase process / Building and renovating (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 27 19 % Magazine websites 10 11 Blogs and videoblogs 5 Social media (esim. Facebook) 8 Newspapers 12 Newspaper websites 4 Television 15 9 Radio 2 1

Purchase process / Gardening (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 22 16 % Magazine websites 7 Blogs and videoblogs 3 4 Social media (esim. Facebook) 6 Newspapers 9 Newspaper websites Television 13 Radio 1

Purchase process / Home entertainment and IT (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 26 20 % Magazine websites 16 Blogs and videoblogs 12 Social media (esim. Facebook) 15 Newspapers 14 10 Newspaper websites 6 7 Television 13 9 Radio 2 1

Purchase process / Saving and investing money (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 18 15 % Magazine websites 9 Blogs and videoblogs 5 Social media (esim. Facebook) 7 Newspapers 14 11 Newspaper websites 6 Television 8 Radio 2 1