Use of information sources during the purchase process / women

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Presentation transcript:

Use of information sources during the purchase process / women Autumn 2017/Spring 2018 Cars | Style & Fashion | Travelling | Health & Well-being | Food & Cooking | Cosmetics & Cosmetic Brands | Furniture & Decorating | Building & Renovating | Gardening | Home entertainment electronics & Information technology | Saving & investing Source: NRS MG + total Autumn 2017/Spring 2018 Target group: woman, n=4 914, est. 2 282 000

For example when comparing quality and features of a product/service.” Ideas & tips: “Which of the following information sources you use when looking for ideas and tips of different products?” Purchase decision: ”Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.”

Purchase process / Cars (women) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 17 15 % Magazine websites 5 6 Blogs and videoblogs 2 3 Social media (esim. Facebook) 9 Newspapers 18 14 Newspaper websites 4 Television Radio 1

Purchase process / Style and fashion (women) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 45 30 % Magazine websites 11 9 Blogs and videoblogs 16 13 Social media (esim. Facebook) 21 17 Newspapers 10 8 Newspaper websites 2 Television Radio 1

Purchase process / Travelling (women) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 37 25 % Magazine websites 10 9 Blogs and videoblogs 15 12 Social media (esim. Facebook) 22 19 Newspapers 17 13 Newspaper websites 5 Television 18 Radio 3 1

Purchase process / Food and cooking (women) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 57 32 % Magazine websites 22 14 Blogs and videoblogs 20 13 Social media (esim. Facebook) 27 Newspapers 24 17 Newspaper websites 8 5 Television 25 12 Radio 2 1

Purchase process / Health and well-being (women) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 42 27 % Magazine websites 10 9 Blogs and videoblogs 12 Social media (esim. Facebook) 16 14 Newspapers 13 11 Newspaper websites 4 Television 15 8 Radio 2

Purchase process / Cosmetics and cosmetic brands (women) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 36 26 % Magazine websites 9 Blogs and videoblogs 17 14 Social media (esim. Facebook) 19 18 Newspapers 6 8 Newspaper websites 2 Television 13 7 Radio 1

Purchase process / Furniture and decorating (women) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 46 27 % Magazine websites 10 8 Blogs and videoblogs 13 9 Social media (esim. Facebook) 17 14 Newspapers Newspaper websites 2 3 Television Radio 1

Purchase process / Building and renovating (women) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 34 22 % Magazine websites 7 Blogs and videoblogs 8 6 Social media (esim. Facebook) 10 Newspapers 12 Newspaper websites 2 3 Television 18 Radio 1

Purchase process / Gardening (women) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 43 28 % Magazine websites 9 Blogs and videoblogs 7 Social media (esim. Facebook) 12 Newspapers 11 10 Newspaper websites 2 3 Television 20 Radio 1

Purchase process / Home entertainment and IT (women) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 21 16 % Magazine websites 7 8 Blogs and videoblogs Social media (esim. Facebook) 13 Newspapers 15 Newspaper websites 3 Television Radio 2 1

Purchase process / Saving and investing money (women) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 23 18 % Magazine websites 6 Blogs and videoblogs 4 Social media (esim. Facebook) 7 8 Newspapers 16 13 Newspaper websites 5 Television Radio 2 1