Creative Advertising Techniques

Bandwagon If everyone else is jumping off a bridge would you do it too? Advertisers and psychologist believe that you probably would. Plus they’ve got the sales to prove it.

Celebrity Association Michael Jordan never met a product endorsement he didn’t like.

Emotional Appeal I dare you to watch those dog rescue ads without being sad.

HUmor As the great Mel Brooks once said, “Wit is $#!+, funny is money.”

Anti- Bandwagon Suggests running against the grain of regular society. Opposite of bandwagon. Get a Harley, just like every other 50yr old white dude. You’re such a rebel.

SLogan As few words as possible that sum up the image the company wants to project. Like “Ram Tough” or “I’m lovin’ it”

Sex Because we all know swimsuit models live on burgers and fries.

Glittering Generalities Hey Adam, that doesn’t actually mean anything.

Comparison Fun fact: DiGiorno is Italian for “disgusting”.

Repetition Notice the repetition of shape and color and the logo. Also, being Taylor Swift must be the most exhausting experience a human has ever had.