The Art of Persuasion and Argument English 9 Period 6

Warmup Write in your black books-“How can you tell when something is persuasive? Use a real-life example.” Write three sentences.

Persuasion the art of steering others to your point of view using rhetorical strategies

Rhetoric the art of effective or persuasive speaking or writing

Brainstorm List for Persuasion How would you convince a judge that your friend should be let out on parole? How would you convince your neighbor to babysit your little brother? Write down as many techniques as you can think of to persuade each audience.

List of Techniques

Rhetorical Appeals

appeals to the audience in an attempt to persuade Effective Persuasion Rhetorical Appeals: appeals to the audience in an attempt to persuade Ethos Logos Pathos A P E L T O A P E L T O A P E L T O Ethos Pathos Logos

Appeal to Ethos Appeal to authority/credibility, trustworthiness, ethics, and moral character Definition: convincing the audience that the speaker and/or argument is trustworthy or credible Video summative-shark tank-read, watch, take notes, what is dominant appeal and why? (Everything) Video clips of speeches to build -remember the titans, Harvard winner

Techniques to incorporate appeal Years of experience Titles/positions Personal experience Celebrity/spokesperson Certificate/degree/qualification Testimonies/feedback Unbiased Knowledgeable

Appeal to Ethos What is the effect of appeal to ethos? If your audience believe you to be a qualified, authoritative figure, or an expert in a subject, they are more likely to be persuaded by your argument.

Appeal to logic and reason Definition: convincing the audience by using rational thought

Techniques to incorporate appeal Facts, figures, statistics Research based evidence Charts/graphs Analogies Definitions Studies/surveys

Which of the following effectively use an appeal to logos? We have conducted the experiment 57 times and we get the same results every single time. That is not my wallet. My wallet has a tear in it. This wallet has no tear in it. Therefore, it cannot be mine. I need new jeans. Everyone in my class has new jeans.

What is the effect of the appeal to logos? If you can make a cognitive, rational response, they are more likely to be persuaded by the common sense of your argument.

Pathos Appeal to emotions Definition: a persuasive argument that makes the audience feel (not think!)

Techniques to incorporate appeal Visuals Emotionally loaded language Connotative meanings Emotional examples Vivid descriptions/imagery Narratives of emotional events Emotional tone (fear, pity, sympathy, love, etc.) Figurative language

Appeal to Pathos What is the effect of appeal to pathos? If your audience is emotionally invested and engaged with your cause or argument, they are more likely to be persuaded.

Practice with Ads

Rhetorical Analysis Applying the Terms Directions: Answer the first question as a class, the second with your shoulder partner, and the last on your own.

Applying the Terms: Video 1 Directions: Watch the video on youtube “Is Pepsi Ok?” and answer in your notes as a class. There may be more than one rhetorical appeal used. Describe the imagery of everything you see in the video. What is happening in the video? (Who, what, when, where, and why) Is the video persuading us to do something? Is the video effective at persuading? ( Use examples from the video to support your answer.) USE QUESTIONS 1-4 TO ANSWER: This video must be using an appeal to ________________because____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Applying the Terms: Video 2 Directions: Watch the video on youtube “Sarah McLachlan SPCA Commercial” at https://www.youtube.com/watch?v=IO9d2PpP7tQ and answer in your notes with your shoulder partner. There may be more than one rhetorical appeal used Describe the imagery of everything you see in the video. What is happening in the video? (Who, what, when, where, and why) Is the video persuading us to do something? Is the video effective at persuading? ( Use examples from the video to support your answer.) USE QUESTIONS 1-4 TO ANSWER: This video must be using an appeal to________ because__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Applying the Terms: Video 3 Directions: Watch the video “Texting while Driving” on youtube at and answer in your notes on your own. There may be more than one rhetorical appeal used. What imagery do you see in the video? What is the video about? How do you feel when we watch the video? Is the video effective at persuading? ( Use examples from the video to support your answer.) USE QUESTIONS 1-4 TO ANSWER: This video must be using an _____________ appeal to ________________because_______________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ___________________________________________________

Applying the Terms-Speech Directions: We will read the editorial piece “Rap Lyrics on Trial.” Afterwards, you are responsible for annotating for appeals, analyzing the appeals and techniques used, and synthesizing for appeals used. This Photo by Unknown Author is licensed under CC BY-SA

Ending the Class Closure: Because it is Valentine’s Day….. We are getting practice writing with rhetorical appeals with LOOOVEEE LETTERS!!!!!! For homework- write a love letter that answers the prompt. Use at least three rhetorical appeals in your letter. Underline them. Use the techniques that match your appeal