<Text> <Text> What is Web Content? <align left> Text (HTML*, VRML) Source documents (MS Word, WP, Frame, Quark, DTP . . .) A Graphics (GIF, JPEG, PDF, . . .) Video / Audio (MPEG, WAV, AVI, . . .) Stylesheets (CSS, DSSSL-O) <Text> C Server-side scripts (C-Shell, TcL, Perl, MS ActiveX, NS Javascript, ODBC, Sun Java) Programs (Servlets & Applets) <Text> Links (URLs) <align left> B
Web Driving Up Demands on Publishers Professional Website Management Multiple Audiences Multiple Authors Daily Updates Dynamic Generation Performance & Quality Accountability More, More, More, . . . Sophistication WebTop Publishing Scale/Types of Data
Web Publishing Costs are Growing Content Management at the Center of Costs Programming Creative Content Development Management 1997 Average Web Site Cost $1.2M-$7.0M content 65% content 55% 1995 Average Web Site Cost $300K-$3.4M Source: Forrester Research
Market Segmentation Customer Drivers Tools Results Group Collaboration Control, Speed, Customization, Coordination, Integration C/C++, Basic, HTML Perl, CGI, Java, Unix Databases Professional Webmaster Group Collaboration Interactivity, Scale, Quality Drag ‘n Drop Windows GUI Local Filesystem Familiarity & Ease-of-Use WebToper (Contributor) Single User Nice Looking Web Pages
Product Segmentation Development Management Storage Group Versioning Dynamic Page Generation Group Collaboration Single User Check-in/out Database Link Management Professional Webmaster Workflow Programming No Programming Searching WebToper Content Authoring Edit In Place Filesystem