Scenic Byways of Western Massachusetts

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Presentation transcript:

Scenic Byways of Western Massachusetts

Scenic Byways of Western Massachusetts

Established as part of the National Scenic Byway Program Vision of the program: To create a distinctive collection of American roads, their stories and treasured places.

Scenic Byways of Western Massachusetts 7 Scenic Byway in 5 counties. Received transportation funding to create corridor management plans for each Byway. Completed numerous projects to preserve and enhance the Byway’s resources and character. Including the Western MA Scenic Byway Marketing Project.

Western MA Scenic Byway Marketing Project Worked with a marketing consultant for 18 months to create: Logos for each byway; Advertising campaign; Brochure; Wayfinding signs; and Website.

Byway Logos

Western MA Scenic Byway Marketing Project

Bywayswestmass.com

Contact Information Elizabeth Giannini Senior Transportation Planner II Franklin Regional Council of Governments 413-774-3167 ext. 125 giannini@frcog.org