Involving Key Influential in the Initiative
Why involve influential people? Involve the community. Access to community history. Gain support. Lend credibility. Sway opinions. Resources.
Possible influential people: Directors Activists Religious leaders Business/Financial leaders United Way members Law enforcement
When do you involve influential people? Early Often Special events Critical points Concentrated campaigns Any time
How to involve influential people: Decide who you want. Determine their interests. Contact and ask for participation. Explain the ways to be involved. Maintain involvement.