Personal Branding Project What is a Brand? Personal Branding Project

“Your Brand” Project Perception = Our observation with our sight and hearing. Value = Something’s worth. The degree we feel something meets our needs, wants or expectations. Perceived Value = Persons opinion of a product’s value to him or her. 3

What is a Brand? A brand identifies the products and/or services of a company. As consumers we gain TRUST in brands.

Brands can be valuable! Licensing your brand You SELL someone else the rights to use your name to sell a product or service. This is one way to PROFIT from your brand. The drawback to licensing can be a loss of control. Companies can sell others the right to use their name. This can be in the form of franchising and/or licensing.

“Your Brand” Project What? Identify and explain common business terms. Prepare presentations and network. Evaluate the importance of ownership. How? Challenge = Your challenge is to create your own brand that symbolizes YOU. - Select and design product packaging (cereal box, t-shirt, shoe box, etc.). - Create YOUR brand name.Include the following on your packaging: Brand name, graphics or illustrations, ingredients (your personal characteristics), product features-benefits (your personal “selling” features and their benefits), endorsement or cross-promotion strategy, and other creative packaging features that will inform the marketplace (us) and sell YOU/YOUR brand.

When is my project due? You will have _____ minutes and/or class periods to FINISH your project! *suggested time frame 90 minutes

Did someone say incentives? My PRIDE in doing great work! I want an A! SHOW ME THE MONEY! 1st = $15 gift card 2nd = $10 gift card 3rd = $5 gift card *This slide is optional. You may use your site budget to purchase gift cards or you could incentivize using YE dollars and/or food items. Get creative!!

How do we vote? Two Post-It’s. Label one post-it with 2 points and one post-it with 1 point. Place 2 points on package you like the most. Place 1 point on package you like 2nd most. Have a seat and wait for results.