Surface for Business: Empowering retail workers to better serve their customers Today’s customers want to interact with retailers on their own terms. The retail environment is rapidly changing as omnichannel and mobile shopping remake the landscape. To keep up with the change, retailers are reevaluating the way they think about their businesses and how they serve their customers. Create an immersive shopping experience Surface devices are light, thin, and truly mobile; intuitive to use, powerfully efficient, and incredibly secure. From floor workers to store managers, Surface delivers value across the rapidly evolving retail industry. According to recent research: Retail is becoming increasingly mobile: More than 85% of U.S. and U.K. consumers believe mobile devices help them make better purchases.1 Delivering an omnichannel experience is increasingly important: Digital interactions now influence more than 55% of in-store retail sales.2 Staying a step ahead is now an imperative: 31% of shoppers will switch to a new store or avoid a purchase if the product they want is out of stock.3 Modern deployments: Zero touch provisioning of self-deploying Surface devices leveraging Windows Autopilot in a fully business-ready state across your organization. Modern manageability: Cloud-based lifecycle management of Surface devices with the latest updates, device drivers, firmware, and remote wipe capabilities. Modern security: Built-in protection across multiple layers, implementing every standard for a highly secure Windows 10 device. Microsoft Surface for Business provides the perfect mobility and productivity tool to help retail workers better serve their customers. Wunderman, Wantedness, 2017, https://www.wantedness.com/ Deloitte, Global Powers of Retailing 2018, 2018, https://www2.deloitte.com/content/dam/Deloitte/at/Documents/about-deloitte/global-powers-of-retailing-2018.pdf 3 Resply, How Stockouts Can Hurt Your Business, 2017, https://www.repsly.com/blog/consumer-goods/how-stockouts-can-hurt-your-business#assess

Retail floor workers Retail store managers Responsibilities Having access to the right information on the retail floor Being armed with all the resources to help customers Staying up to date with promotions and content Processing payments for today’s omni-channel customers Retail store managers Benefits of Surface Go Run legacy point-of-sale apps seamlessly Use intuitive pen and touch capabilities to peruse mobile catalogs Enable customers to sign docs on the spot Scan QR codes and barcodes expeditiously Carry a light, thin device around effortlessly Stay connected anywhere, even if Wi-Fi is spotty Responsibilities Carrying bulky devices and inventory lists Staying productive while constantly on the go Maintaining performance for compute-intensive line-of-business (LOB) apps Managing staff schedules and tasks Keeping up with communications from headquarters to stores Benefits of Surface Pro Run Microsoft and other LOB apps without lag Go paperless and carry your light, thin device for long periods Detach your keyboard to quickly convert to tablet mode Transform your tablet into a full workstation and connect to multiple displays Get all-day battery life1 Microsoft 365 and Surface for Business: Better together Statistics are from “Maximizing Your ROI from Microsoft 365 Enterprise with Microsoft Surface,” May 2018, a commissioned study conducted by Forrester Consulting on behalf of Microsoft. Improves the employee experience Agree that M365-powered Worker productivity improvements as a percent of the average 40-hour work week 76% Surface devices improve Workers could gain Enhanced mobility employee retention 12% nearly five hours of 11% and secure access weekly productivity could save mobile Agree that M365-powered gains on common tasks workers over four 75% Surface devices improve and processes. hours per week. employee satisfaction Enhanced teamwork Streamlined creative 8% capabilities could save 5% tasks could save 71% Surface devices position their workers over three creative workers organization as a top employer 27 minutes per day. 1 Battery life varies significantly with settings, usage and other factors.