Why are you here?

Storytelling is THE solution!

Storytelling is a fantastic tool for fundraisers.

Discussion Topics Why storytelling is an effective marketing/fundraising strategy How to collect and craft effective impact stories

Why is storytelling so effective?

What does your charity do?

How does your charity impact lives?

– Native American Proverb “Tell me the facts, and I’ll learn. Tell me the truth, and I’ll believe. But tell me a story, and it will live in my heart forever.” .  – Native American Proverb

“Tell me a story.”

How can my charity tell more effective stories?

It’s not about you (or your charity).

Great storytelling is about knowing your audience.

Abandon “selfie mode.”

What makes a great story?

Character Setting Plot Conflict Resolution

Storytelling Best Practices

Captivate  Motivate

INSPIRE ACTION!

Know your inventory.

Refine your message.

“Show, don’t tell!”

Use emotion.

Avoid “data overload.”

POP QUIZ

Make it memorable.

Next Steps Start with one great story. Carry that story across your communication channels. Encourage everyone at your charity to be a “story collector.” Build a working inventory of stories.

A Few Good Reads “Are You God?” – CASA for Kids “Best Food Forward” – The Salvation Army “If Houses Could Speak . . .” – Bradford House Historical Association “Một sự khởi đầu mới” – Literacy Council of Southwestern PA Visit storybook.wccf.net story for additional examples.