Chapter 9: The Political Process Section 1: Public Opinion

Public Opinion Main Idea Public opinion is the collection of views at a specific moment that people hold on public issues. Public opinion is important because it often influences the political process and affects the actions the government takes.

How is public opinion formed? How do the media affect public opinion? Reading Focus What is public opinion? How is public opinion formed? How do the media affect public opinion? How is public opinion measured?

The Living Room War