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Which Superpower is Right for You?

Which Superpower is Right for You? National SEO Google gets 3.5 Billion searches per day Revolves around product or service, not location Boundaries are either North America or worldwide

Which Superpower is Right for You? Local SEO 46% of all Searches on Google are Local 86% of customers look up the location of a business on Google Maps first 76% of Local searches result in a phone call

Bread & Butter: Keywords Main Keyword Phrase Add location Ask a question Lumber yard Financial Service Electrician Peru IL LaSalle County Princeton Places to buy wood in Who can do my taxes Electricians near me

Google: Hero or Villain? Google Local Information

Google: Hero or Villain? Google Local Information Schema: the Google version of the Bat Signal

Google: Hero or Villain? Google Local Information Schema: the Google version of the Bat Signal Focuses on Physical Address

Google: Hero or Villain? Google Local Information Schema: the Google version of the Bat Signal Focuses on Physical Address Analyzing using Google Analytics

CAMEO!

A Superhero’s Toolkit Content Strategy for Local SEO City Pages VS Doorway Pages City pages - dedicated to a specific city H1 tags for location based keyword title Subheads with keywords Keywords in the copy Call To Action City Pages provide value to the customer

A Superhero’s Toolkit Content Strategy for Local SEO City Pages VS Doorway Pages Doorway pages - meant to direct viewers to another page Designed to rank without providing information Google doesn’t like doorway pages Doorway Pages provide no value to the customer Google doesn’t like Doorway pages

A Superhero’s Toolkit Content Strategy for Local SEO Localizing blog posts and website content Blog posts create new, informative content Answer questions, show you as an authority Use localized keywords, optimize links Localize web content by using keywords Keep everything natural! Google knows when you’re forcing keywords

Schema: Google’s Bat Signal Important and helpful for Local SEO Snippets of code that provide context for Google when it crawls your site Tags specific content, such as address or phone numbers Tells Google bots where to find just about anything on your website

Turning Small Businesses into Superheroes How Reviews and Listings Factor into Local SEO Reviews and Listings are searchable and ranked on Google Listings - include name, address, etc. Reviews - include reviews from customers, good or bad Google My Business, Yelp, Facebook, etc.

REVIEWS LISTING

“With great power, there must also come great responsibility.” - Ben Parker, Uncle and Rice Magnate

Superheroes of Web Design and Digital Marketing 1.815.883.9462 sales@allwebpromotion.com www.allwebpromotion.com www.facebook.com/allwebpromotion Thank You!