Notes: From: Free From Foods 2011

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Presentation transcript:

Figure 1 Proportion of people affected by food intolerances and allergies Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 2 Proportion of people affected by food intolerances and allergies Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 3 Demographic analysis of those diagnosed with or suspected of food intolerances and allergies Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 4 Regional analysis of those diagnosed with or suspected of food intolerances and allergies Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 5 Type of food intolerances and allergies that affect consumers or someone in their household, either diagnosed or suspected, as a proportion of all food allergies and intolerances Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 6 Diagnosed incidence of food intolerance/allergy as a proportion of the total population Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 9 Reasons for buying free from foods among those consumers without an allergy or intolerance Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 12 Proportion of respondents eligible for a medical prescription for free from foods Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 13 Proportion of respondents eligible for a medical prescription for free from foods by the type of food allergy/intolerance Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 15 Methods of managing food allergies and intolerance Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 16 Methods of managing food allergies and intolerance by type of intolerance/allergy Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 17 Attitudes towards buying free from foods Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 18 Proportion of consumers who noticed positive health benefits from eating free from foods, by condition Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 19 Market size estimates for the UK free from foods market (not including prescription), 2010-2012 Notes: * Many products are marketed as being both wheat and gluten-free, where this is applicable they have been grouped together **Dairy/lactose-free category includes all milk alternative products, both animal and non-animal ***Other includes nut-free, egg-free From: Free From Foods 2011 Source: YouGov SixthSense estimates Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 20 Market share of the dairy-free/alternative sector, 2010 Notes: From: Free From Foods 2011 Source: YouGov SixthSense estimates Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 21 Market share of the gluten-free sector, 2010 Notes: From: Free From Foods 2011 Source: YouGov SixthSense Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 24 Where consumers purchase free from foods Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 29 Attitudes towards the merits of free from foods Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc

Figure 31 Changes to the restaurant industry that consumers with a food allergy or intolerance would like to see Notes: From: Free From Foods 2011 Source: YouGov SixthSense Free From Survey (25-30 August 2011) Created for: Mark Butler, Brake Bros Ltd. IP Address: 213.52.133.240 Copyright © 2000-2011 YouGov plc