MoneyCounts: A Financial Literacy Series He Said/ She Said Brad L. Yeckley, MBA PhD(C) Allie Probst Assistant Director Associate Sokolov- Miller Family Financial and Life Skills Center The Pennsylvania State University 14 Grange Building University Park, PA 16802 bly106@psu.edu axp1232@psu.edu https://financialliteracy.psu.edu/   Email: finlit@psu.edu

Description He said/she said is a two way conversation to explore various discourses in financial literacy based on gender, generational gaps, cultural, socio-economical, personal values and attitudes toward money management. We will explore how different people approach and make financial decisions that shape and/or alter society’s financial wellness!

Agenda Gender differences Generational differences Cultural differences Socio-economic differences Personal differences

Learning Domains Cognitive: Acquisition of knowledge Affective: Feelings, emotions and attitudes Psychomotor: Utilizing and coordinating motor skills

Gender Differences Live longer Make less Career interruptions Men as investors women as savers both as spenders Making financial decisions as a family, setting examples and educating children on financial issues

Generational Differences Resources, sustainability Money and goals Money and technology Experiences Views Safety/ Risk

Younger Clients Older Clients More options Fewer options Rely on analytical skills Rely on their “gut instincts” Digital research Word of mouth Text, email Face to face or phone calls Information heavy Selective information Price aware Value aware (price transparency) Experience deficient – don’t know what they don’t know Experienced – know what they don’t know Social media users Growing awareness / adoption of social media

Generational Differences

Cultural Differences Race Ethnicity Religion Language Geographical location Political and social beliefs Family values and attitudes toward money management

Educating for Financial Literacy: A Case Study with a Sociocultural Lens Karin Sprow Forte “The more you know about your learners’ cultural context, the closer you will be to unlocking the secrets of their financial behavior” “Stories are a powerful means for people to establish bridges across other factors that separate them, penetrate barriers to understanding, and create feelings of kindredness”

Cultural Differences

Socio-economic Differences Economic stability Employment Occupation Urban versus Rural

Goals Education Career Family life Marital status Personal Differences Goals Education Career Family life Marital status

Personal Growth

MoneyCounts: A Financial Literacy Series He Said/ She Said Thank you!! Brad L. Yeckley, MBA PhD(C) Allie Probst Assistant Director Associate Sokolov- Miller Family Financial and Life Skills Center The Pennsylvania State University 14 Grange Building University Park, PA 16802 bly106@psu.edu axp1232@psu.edu https://financialliteracy.psu.edu/   Email: finlit@psu.edu