“Millennial Miracle Makes Your Future Bright” The Millennial Miracle “Millennial Miracle Makes Your Future Bright” Damian Smith-15 Princess Brown-15 Asia Aaron-15 Tammy Padilla-15 Discovery High School 1st period 2017

Market Analysis 75 million 12-30 75% Industry Name Technology and Engineering Industry Industry Size $30 Billion in sales (U.S. Market) Total Population In America there are currently 75 million millennials and is continuously that number growing. Target Market Residents who are between the ages of 12-30 with an average household income of $ 50,000. Potential Market Based on survey, 75% of teens and middle aged residents would buy a product similar to ours at least once a year. Total Population 75 million Target Market 12-30 Potential Market 75%

Competitive Advantage Sphero Thump Ez Robots Factors Price $150.00 $430.00 $135.00 Quality of Product/Service . . High Medium High Online Online . Location of Availability Online Reputation/Brands Remote Control Robot Teaches you activities Teaches you skills Movie skin designs Teaches you activities Get’s you active Unique Factors/ Knowledge

A robot that you have the ability to personalize yourself Marketing mix Any race Gwinnett County Later on: Fulton County DeKalb County and more! Advertising: Social Media People Product Place Price Promotion A robot that you have the ability to personalize yourself $135.00

Promotional Mix Total Monthly Promotional Expense $80 $150 Monthly Amount $80 $150 Advertising 0.30 per view YouTube Websites $2 per view Publicity Personal Selling Coupons Sales Promotion Trade Show Student Notes: Promoting Your Product is covered in Section 8.2 (pgs. 223-232). The principles of personal selling are covered in Section 9.1 (pgs. 239-247). The Total Monthly Promotional Expenses will be shown on the “Average Monthly Fixed Expenses” slide, under “Advertising.” Write keywords about your plan for using a particular type of promotion in the spaces provided. Show only the types of promotion you will be using. So, for instance, if you don’t plan on using “Sales Promotion,” don’t include it on your slide. Other Types of Promotional Expense This includes visual merchandising, public relations, and any other type of promotion not covered by the first four types. Business Plan Exercises This slide relates to the following business plan exercises: Section 8.2: “Promotional Mix.” In BizTech or pgs. 281-287 in the Business Plan Project (Student Activity Workbook). Section 9.1: “Selling Your Product or Service.” In BizTech or pgs. 288-290 in the Business Plan Project (Student Activity Workbook). Teacher Notes: Students may need help reducing their concepts to the relatively small boxes. Explain that they are key words which students will more fully explain as they give the presentation. Related Experiential Exercises “Mock Sales Call.” Teacher’s Wraparound Ed., pgs. 240-241. Other Activities “Guest Speaker.” Invite a guest speaker who is a specialist in marketing or advertising to speak to your class. Ask your Program Officer to help recruit the speaker. “Brainstorming: Types of Promotion.” Have students brainstorm the advantages and disadvantages of publicity, advertising, and online marketing. “Press Releases.” Have students review newspapers, particularly local ones, for articles that they think were written from press releases. Discuss the articles as a class. “Commercials.” Ask students to create 30-second commercials illustrating the benefits of each media type. $100 Other Cleaning Products (To clean the robot) Total Monthly Promotional Expense $332.30

Monthly Sales Projections First Year

Start-Up Investment Start-Up Expenditures Cash Reserves Item Where Will I Buy This? Cost Rent Online Store $8/mo a year Initial Inventory Storage Unit $19/mo a year Total Start-Up Expenditures $27.00 Cash Reserves Emergency Fund $_1,000.00__ Reserve for Fixed Expenses $_2,000_ Total Start-Up Investment $3,027.00

Business & Personal Goals To attend trade shows every year We will hire more people: engineers, designers, etc. To be the owners of a well- known product through social media (Instagram, Twitter, etc.) To advertise the business all over websites such as banners on other sites Short-Term To have an infrastructure where we can sell our products By the fifth year, we plan to spread our business by building corporation in multiple places. To host fundraisers every year. To donate money to a variety of charities such as Red Cross. Long-Term

Thank you for your time Millennial Miracle “A Road That You Have To Take” Damian Smith, Asia Aaron, Princess Brown, Tammy Padilla Thank you for your time