Perfecting the Basics to Increase Occupancy
Overview The key to reaching and maintaining your occupancy goal is to do the small things correctly and on a consistent basis. In this seminar, you’ll be introduced to tips and organizational tools that help develop your occupancy and build a waiting list of loyal residents and families.
Occupancy Predictions
Occupancy Predictions
Occupancy Reality: Q1
Budgeting Your Comeback $$$ = Major Investment $$ = Limited Investment $ = Little/No Investment
Review the resources and tools available to help set you apart Goal #1 Review the resources and tools available to help set you apart
Customer Relationship Management Platform Resources & Tools Customer Relationship Management Platform $$$ What is it, why is it important and what do I need to look for?
What is it?
Organization for Follow-up Statistics/Analytics Why it’s Important? Organization for Follow-up Statistics/Analytics Standardized Data
Senior-Living Specific Admin Editor Abilities Data-Transfer Capable What to Look For Senior-Living Specific Admin Editor Abilities Data-Transfer Capable
Email Marketing Platform Resources & Tools $$ Email Marketing Platform What is it, why is it important and what do I need to look for?
What is it?
Statistics/Analytics Why it’s Important? Visually Appealing Statistics/Analytics Engaged Audience
Data-Transfer Capable What to Look For Add-on Abilities User-Friendly Data-Transfer Capable
Resources & Tools $ Social Media What is it, why is it important and what do I need to look for?
What is it?
Statistics/Analytics Why it’s Important? Popular Culture Statistics/Analytics Engaged Audience
Ability to Track/Monitor What to Look For Low Cost Admin Levels Ability to Track/Monitor
Identify opportunities to make connections with referral sources Goal #2 Identify opportunities to make connections with referral sources
Connections & Networking Continuing Education & Conferences $$$ What is it, why is it important and what do I need to look for?
What is it?
Learn From Industry Experts Why it’s Important? Meet New People Learn From Industry Experts Implement Upon Return
Senior-Living Focused What to Look For Senior-Living Focused Agenda Meets Needs Early Bird Discounts
Connections & Networking Club & Organization Participation $$ What is it, why is it important and what do I need to look for?
What is it?
Referral Source Relations Opportunity for Connection Why it’s Important? Referral Source Relations Opportunity for Connection Valuable in Community
Meeting Frequency/Times What to Look For Valuable Connections Meeting Frequency/Times Annual Cost (ROI)
Connections & Networking $ Internal Event What is it, why is it important and what do I need to look for?
What is it?
Introduce Internal Staff Why it’s Important? Show Off Community Introduce Internal Staff Build Relationships
Mailing List Maintenance What to Look For Meet a Need Hospitality in Mind Mailing List Maintenance
Learn the importance of a Goal #3 Learn the importance of a recognizable brand
Branding $$$ Third Party Marketing What is it, why is it important and what do I need to look for?
What is it?
Professional Presentation Why it’s Important? Professional Presentation Time Management Improved Outcomes
What to Look For Umbrella Services Billing Economy of Scale
Design Software & Training Branding $$ Design Software & Training What is it, why is it important and what do I need to look for?
What is it?
Why it’s Important? Visually Appealing Recognizable Brand In-House Talent
Template Availability What to Look For Technical Assistance User-Friendly Template Availability
Branding $ Stock Programs What is it, why is it important and what do I need to look for?
What is it?
Why it’s Important? Visually Appealing Recognizable Brand In-House Talent
Connects with Programs Template Availability What to Look For User Friendly Connects with Programs Template Availability
Questions?