WHY STUDY MEDIA

Information is transmitted to the Society through Media Information is transmitted to the Society through Media. It is important to understand Who, What, Where, When, Why and How these information are sent. I M s Information Media Society

Types of Media

MEDIA SHARES NEWS ABOUT THE WORLD THAT WE LIVE IN INFORMATIONS ARE IN THE FORM OF WRITTEN WORDS, AUDIO, AND VIDEO

Characteristics of Mass Communication Mass communication is very similar to other forms of communication. It involves people, messages, channels, noise etc. However, it possesses the following special characteristics : Large number of audiences: Audiences of mass communication may exceed millions after millions. Heterogeneous audiences: Its audiences may belong to different ages, religions, sections and groups. Scattered audiences: Its audiences are far away from the source of information. Personally unknown audiences: Messages flow to scattered external audiences.

Common messages: Mass communication delivers the same messages simultaneously to a vast and diversified audience. Use of mechanical or electronic media: Radio, Television, Films, Newspaper, Posters, Leaflets etc Rapid and continuous dissemination:  Transmit messages instantly. Personally unknown audiences: Messages flow to scattered external audiences. Modern mass communication occurs continuously where messages are sent on a schedule. Absence of direct feedback: No direct feedback from the receivers Receivers of mass communication are far away from the source of information

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