Statistics Netherlands
Online Ambition 1
What to expect? A look into the future How this translates for Statistics Netherlands Implications for the website Implications for Social Media Statistics Netherlands
Users in control User composes his own profile Interaction between organisation and user From push to pull, user determines where the conversation takes place Statistics Netherlands
Online: always and everywhere The internet is accessible everywhere No longer only the PC; every machine can access the internet ‘appification’ Statistics Netherlands http://www.flickr.com/photos/ntr23/4538657204/
From one-way communication to dialogue Social media are important part of the web Reaction and discussion Sharing: ‘I like!’ Statistics Netherlands http://www.flickr.com/photos/marcwathieu/3096939148
From information to inspiration (Moving) image is norm for information acquisition Short and powerful Work and home life merge into each other Statistics Netherlands http://www.insitewebsitedesign.com/intersect-video-wall-sequence-from-chuck
Online ambition Statistics Netherlands: Databranding en Open Data Statistics Netherlands is findable and recognisable Statistics Netherlands is well-known to every one Our users know the contents of our treasure chest Statline is automatically approachable Statistics Netherlands
Statistics Netherlands is findable and recognisable One website All statements and channels use same corporate identity To be found rather than searched for. Statistics Netherlands http://www.flickr.com/photos/dullhunk/3389581452
Statistics Netherlands
Statistics Netherlands is well-known to everyone Being present where our users are: Trade and Industry Association Kennisnet Use of social media Use of QR codes Statistics Netherlands
Our users know the contents of our treasure chest Current affairs have a more prominent place in our online publications and releases Interaction between user and CBS From text to image and sound Statistics Netherlands http://www.flickr.com/photos/photolucida/21504275
Movement towards open data Automaticly access to our data, because: signals from Minister of Economic Affairs Weekly questions asked by users No need for extra actions on our own website. Statistics Netherlands http://www.flickr.com/photos/loop_oh/4621885147/sizes/o/in/photostream/
Open data: example 1 Statistics Netherlands
Open data: example 2 Statistics Netherlands
Open data: example 3 Statistics Netherlands
Concept of our own website based on 4 pillars: Our data have a central place We provide high quality service to our professional users We provide inspiration to our semi professional users We aim to be a modern, up-to-date authority Statistics Netherlands
Social media: why? Increase reach and usage of output Increase visibility Reach new target groups Adapt output to target groups Easily attract (more) attention to output Respond to news topics Interaction with users/target groups Act as knowledge institute Increase customer satisfaction Employees are ambassadors Image building Statistics Netherlands
Statistics Netherlands on social media … so far Twitter (@statistiekcbs / @statisticscbs) Articles, books, facts, answers 3,600 (NL) / 430 (EN) followers YouTube (youtube.com/statistiekcbs) Explanations and promotion 16 movies (11 NL, 5 EN) 200 – 6,000 views LinkedIn Around 1,000 employees Group Centraal Bureau voor de Statistiek Statistics Netherlands
Plans 2011-2012 Coordinate/professionalize Optimize use of twitter Extend use of YouTube Expand webcare Integrate social media with cbs.nl Interact on social networks Statistics Netherlands
YouTube Extend range of statistical movies Film press conferences / seminars etc. Visualize data Spokespersons comment on publications Open channel to all employees Post more links to movies Promotion: ‘On a day like today’ Statistics Netherlands
Statistics Netherlands
Twitter Manual tweets only Always use hashtags Increase response to news topics Expand interaction Statistics Netherlands
Webcare / reputation management Respond to inquiries/suggestions/complaints Ideally not just on twitter Designated contacts troughout Statistics Netherlands Statistics Netherlands
Social networks Facilitate interaction Start by responding, then on to facilitating Strengthen role as knowledge institute Increase satisfaction/involvement/reach Media: LinkedIn, Facebook, … More integration with cbs.nl Statistics Netherlands
Learning points & struggles Importance not always acknowledged Fear in higher management Long way from draft policy to actions Organization has to be fit for purpose Guidelines are important Combination of media enlarges exposure Need for webcare Statistics Netherlands