Officer Café Marketing

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Presentation transcript:

Officer Café Marketing Samira Callejas APICS México Chapter

Agenda 15 minutes presentation 10 minutes round 1 10 minutes round 2 10 minutes table coordinator comments ( 3 main ideas)

Social media tools used by Mexico Best results. Paid advertising. At least 6 messages everyday Facebook No so effective, support to facebook. At least 6 messages everyday Twitter Great for contacts, not effective for advertising. Quality over Quantity. At least 6 messages everyday LinkedIn From Customer perspective. WIIFM? Webpage

Some numbers 3,153 Followers 453 Followers 3,107 Tweets Facebook 453 Followers 3,107 Tweets Twitter 3,521 Contacts (specially selected) LinkedIn 132 professional Membership

Facebook

LikedIn

Twitter

Webpage

Webpage

Webpage

Promotional material

Membership

Round table questions What social media tool are you using to contact the market? What initiative do you have to promote CLTD and the new CPIM? What promotions do you use to increase membership and training participants?