Unit 1 Reading Advertisements by Xiao Qingfang from Changde No.3 Middle School

Unit 1 Reading Advertisements by Xiao Qingfang from Changde No.3 Middle School

Objectives You will … 1. grasp the meaning and usage of some words and expressions, such as persuade, educate, be meant to, aim, declare, fall for, trick, encourage, benefit. 2. be more skillful in reading the expository writing and be able to voice your opinions on advertisements. 3. think of advertisements rationally and read critically.

Unit 1 Reading Advertisements expository writing 说明的 introduce you to basic information on a topic

Reading strategy Expository writing usually follows the same format: __________ of the subject, ________ and _____ that develop or _______ the idea, ________. When you read a _________ in expository writing, always look at the information that follows it. You should be able to find _____ to support the idea. The author will follow this information with a _________. introduction examples facts support conclusion statement facts conclusion

Reading strategy

Reading strategy I_________ ntroduction C_________ onclusion S_______ (format格式) I_________ ntroduction S_______ tatement Examples and facts that develop or ______ the idea _______ and facts to support the idea Examples support Conclusion C_________ onclusion

Structure A B C D Para.1 Para.1 Para.2 Para.3 Para.4 Para.2 Para.3

The Structure of this expository writing Introduction Para.1 Commercial advertisements Para.2 Para.3 Para.4 Definition(定义) How many main types of advertisements? What are they? Public service advertisements Para.5 Conclusion

Para.3 (format) Statement ① Examples ② Conclusion

Bright-teeth fights bad breath! Para.3 (format) ①There are laws to … Statement ②However, we still … the skillful methods … to try and sell us things. ______ ③Even if …. ① Toothpaste: Examples Bright-teeth fights bad breath! Grocery: ② You are proud of your cooking, so shouldn’t you buy the very freshest food? Conclusion We must not fall for this kind of trick.

Public service advertisements(PSAs) Para.4 Public service advertisements(PSAs) Draw a format

Para.4 Statement Conclusion PSAs aim to teach us and help us lead better lives. Statement 1. 1.These ads deal with widespread social concerns. ‘Yes to life, no to drugs’ ‘knowledge changes your life’ 2.There are also PSAs that encourage people to support public service projects 2. Facts (purposes) and examples ‘Project Hope—educating every child’ 3. 3.There are even PSAs to teach us how to live healthy lives ‘when you smoke cigarettes, you are killing yourself’ Conclusion PSAs are meant to benefit the public. You can learn a lot.

Finally, I wish to tell you this: Para.5 Finally, I wish to tell you this:

Activity and writing ◆Talk about your favorite advertisement and write it down. My favorite advertisement My favorite advertisement is…. In this advertisement, it says …. The reasons are as follows: firstly…; secondly…; besides…; …. In conclusion/Finally, ….

Homework Perfect your mind-map. Polish your writing.