Persona Name: John Doe Online behaviour Age: Insert Age Work: Insert Role Family: Married, Single etc Location: Where does this person live? Character: Eclectic, Corporate etc Insert a quote here that would sum up the persona’s pain and pride points. Goals Motivation To increase efficiency in the workplace To accurately delegate and monitor tasks To up-skill employees Biography Pain points driven Organised Talk about your persona’s personality, achievements, role in their company. Mention their wants and needs. Mention what they like to do on the weekends, what they like to do for fun, and anything else you can think of to help gain more insight Too much time spent monitoring staff Maintaining motivation in staff to develop skills Point 3 Hard working

Persona Name: PR Betty Online behaviour Age: Insert Age Work: Insert Role Family: Married, Single etc Location: Where does this person live? Character: Eclectic, Corporate etc Insert a quote here that would sum up the persona’s pain and pride points. Goals Motivation To find a way to easily monitor and manage interactions with various media outlets To acquire and build new, beneficial working relationships Biography Pain points Social Organised Talk about your persona’s personality, achievements, role in their company. Mention their wants and needs. Mention what they like to do on the weekends, what they like to do for fun, and anything else you can think of to help gain more insight Too much time spent following up with media outlets Struggling to find an efficient way to be alerted about negative press on clients Ambitious