FISHERMAN’S FRIEND CONFERENCE

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Presentation transcript:

FISHERMAN’S FRIEND CONFERENCE By Hai Tran DKSH Vietnam Jarkata, Jul 2014

FISHERMAN FRIEND’S SAILING TO THE PACIFIC OCEAN

Meaning Numbers 71,000 1.2 Mil USD

Increase Off-take Visibility Improvement Successful Models Distribution Improvement Visibility Improvement Increase Off-take

Successful Factors – Off Take Improvement Proper Key Visual using for all selling points Single and strong message for all communication 50.7%

Successful Factors – Off Take Improvement Sampling Print Ad TV Flash Sponsorship Consumer Promotion [read text] 6

Cover: 3,000,000 target audience OTS: 9,000,000 Off Take Improvement – Print Ad 2 Campaigns Cover: 3,000,000 target audience OTS: 9,000,000 7

Off Take Improvement – Print Ad

Reach: 3,000,000 target audience Frequency: 5+ Off Take Improvement – TVF 2 Campaigns Reach: 3,000,000 target audience Frequency: 5+ 9

Off Take Improvement – TVF

Off Take Improvement – Building Trail Why we should choose FF

Reach: 200,000+ Trial Purchase: 10,000 Off Take Improvement – Sampling Reach: 200,000+ Trial Purchase: 10,000

Off Take Improvement – Sampling

Off Take Improvement – Sampling

Off Take Improvement – Sponsorship

Off Take Improvement – Sponsorship

Off Take Improvement – Event

Visibility Improvement – Display in both MT&GT 18

Listed successfully in MT Distribution Improvement –MT Listed successfully in MT 19

Distribution Improvement – GT 20

THANK YOU [read text] 21