The Sussex Archaeological Society Staff Conference 2019 SAS Website Update & Social Media
The Sussex Archaeological Society Staff Conference 2019 SAS Website Update
SAS Social Media – Current Status Anne of Cleves House Museum 91 n/a 134 Fishbourne Roman Palace & Gardens 1743 ?? 1894 Lewes Castle & Museum 94 ?? 2276 Marlipins Museum 20 n/a 466 Michelham Priory House & Gardens 2597 157 1262 The Priest House & Gardens 14 n/a 243 Sussex Archaeological Society 21 952(w) 123
New Social Media Strategy To implement by end of February 2019 Consistent branding, tone of voice etc. Increase SAS postings to build usage Facebook and Instagram primary focus Cross museum links SAS, Education, Weddings & 6x properties
Points to Consider when posting When to post - consider when your followers are most likely to see it/share it, post an event at least a month before. You can schedule a post. What to post - Events, Pictures, Questions e.g guess the object or what’s your favourite flower, other museums posts.
How to post Use a suitable tone of voice Keep it short. max 50 words Give a clear Call-To-Action. Offer some valuable information. Be Positive Post an Image – no more than 3 but not lots of individual image posts. Make sure we have permission Include links - SAS website or booking information # key words – it will help facilitate a search Do not Boost a post without Marketing approval.
Any Questions? Thank you