Positioning and Differentiation Competition Analysis Positioning and Differentiation

Competitive Positioning – Med Device Prescriptive CRM/Generic Sales Enablement Domain-Specific Sales Enablement Transactional

Competitive Positioning - Pharma Prescriptive CRM/Generic Sales Enablement Domain-Specific Sales Enablement Transactional

TikaDevice vs competition Compete on Analytics HIGH Advanced Alerts Market Event Response Product Launch Drivers Recommendations on Physicians Nearby Contract and Managed Care Pull-through Prescriptive Intelligence Alerts Customer Risk & Opportunity Indicator Trunk Stock Consignment Back Orders Advanced Reports & Drill Down Sales Aid Effectiveness Gap to Target Analysis Territory Benchmarking Data Discovery Executive Dashboards with trend analysis E-detailing Standard Reports ROI Pipeline Opportunities Sales To date Forecasts Data Collection Customer Calls Prospect /Leads Activities Opportunities LOW Competitive Advantage HIGH

TikaMobile Value Proposition Performance Management Competitive Advantage Product Launch Scalable | Flexible | Secure Amenable to any data type Preconfigured for medical device sales Flexible and easily customized app Enterprise & point solutions Data Model Analytical Engine Tika Mobile Platform Physician Targeting Market-driven Events Outcomes Customer Data Reimbursement Marketing Content Cases E-Detailing ICD-9 Codes Alerts Contracts & Pricing CPT Codes Device Home Office Field Marketing Ongoing Integration from the Home Office Ongoing Feedback from the Field

Differentiation Detail Needs TikaMobile Business Impact BI/Mobility Built on premiere Mobile BI platform in the market (Gartner) Will scale with needs at less cost Domain Needs Preconfigured for Medical Device GPOs/IDNs Payer Mix Hospital/Customer Groups Physicians Decile Ranking Targeting data ICD 9 CPT Codes E-detailing Sales trends New product launch KPIs Speed to value Speed to competitive advantage Reduced time, resources and cost trying to get a generic solution to match your complex business needs (time savings of at least 12 months) Flexibility to further nuance across product lines, business divisions and adapt to market changes Integration with most CRM tools including SFDC Web, mobile, reciprocity of information Ease of reps sending out what is seen on the web in email (HTML or PDF form) including annotations Complement and accelerate roll out of SFDC or other CRM tool to reps Optional Standalone CRM Call Activity Logging Contact Management (Address, Best time to call) Sample drop off tracking (signature logging) Separate CRM tool not required Significant cost savings per seat Implementation & Deployment One platform – one application to address all of customer’s sales force rollout needs Deployment in 8-10 weeks Saves time, cost and resources Speed to productivity and competitive advantage Contracts Compliance Pipeline Reporting Case Analysis Outcomes Reimbursement Supply Chain Inventory Back Orders Trunk Stock Consignment

TikaMobile vs. Generic SFDC+Mobile BI Business Need Salesforce + Mobile BI Salesforce + TikaMobile Mobility Yes, but not a recognized for mobility strength and scalability premiere Mobile BI platform in the market (Gartner) Domain Needs Only generic sales needs; would require massive amounts of consulting and customization Preconfigured for Medical Device Trunk Stock, Consignments, Backorder Integration with ICD-9 and CPT codes for optimal physician targeting Case and reimbursement status tracking Commission Calculators Facilitates business review with customers around cases, outcomes and reimbursement Can be customized easily to meet the needs of specific divisions or subdivisions National Accounts / IDN Alerts on Contracts Expiring Integration with Salesforce Web, mobile, reciprocity of information Great ability to send out what you see on the web in email (HTML or PDF form) including annotations Implementation & Deployment A la carte increases TOC and time to deployment. Will require customization and consulting to address medical device needs One platform – one application to address all of customer needs Preconfigured for medical device – easily customizable Deployment in 8-10 weeks Saves time, cost and resources

Summary Our primary market focus is Med Device due to lack of competition and significant head start in product deployment and feature maturity Pharma market is our secondary target addressed via strategic Pharma industry partners