RUSSIAN MEDIA MARKET OVERVIEW

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RUSSIAN MEDIA MARKET OVERVIEW
Presentation transcript:

RUSSIAN MEDIA MARKET OVERVIEW JANUARY – FEBRUARY 2019

TOTAL MARKET JAN-DEC’2018

TOTAL MARKET TOTAL MARKET Source: ACAR

TOTAL MARKET SPLIT BY MEDIA Source: ACAR

TOTAL MARKET JAN-DEC’2018 +9% 0% +22% -12% +3% MARKET GROWTH 187 bln RUB, 40% of market 0% 16.9 bln RUB, 4% of market MARKET GROWTH +22% 203 bln RUB, 43% of market -12% 18 bln RUB, 4% of market +3% 43.8 bln RUB, 9% of market Source: ACAR

TOP CATEGORIES JAN-FEB’2019

TOP CATEGORIES JAN-FEB’2019 ALL MEDIA Source: Mediascope (TV, Press, Radio, OOH)

TOP CATEGORIES JAN-FEB’2019 TV Source: Mediascope (TV)

TOP CATEGORIES JAN-FEB’2019 RADIO Source: Mediascope (Radio Nat+Loc)

TOP CATEGORIES JAN-FEB’2019 PRESS Source: Mediascope (Press)

TOP CATEGORIES JAN-FEB’2019 OOH Source: Mediascope (OOH)

TOP ADVERTISERS JAN-FEB’2019

TOP ADVERTISERS JAN-FEB’2019 ALL MEDIA Source: Mediascope, AdFact Monitoring (TV, Press, Radio, OOH)

TOP ADVERTISERS JAN-FEB’2019 TV Source: Mediascope (TV)

TOP ADVERTISERS JAN-FEB’2019 RADIO Source: Mediascope (Radio Nat+Loc)

TOP ADVERTISERS JAN-FEB’2019 PRESS Source: Mediascope (Press)

TOP ADVERTISERS JAN-FEB’2019 OOH Source: Mediascope (OOH)

TV RATINGS TOP JAN-FEB’2019 TOP CATEGORIES Source: Mediascope, TV Index

TV RATINGS TOP JAN-FEB’2019 TOP ADVERTISERS Source: Mediascope, TV Index

OLV IMPRESSIONS TOP JAN-FEB’2019 TOP CATEGORIES Source: Mediascope

OLV IMPRESSIONS TOP JAN-FEB’2019 TOP ADVERTISERS Source: Mediascope

BANNERS IMPRESSIONS TOP JAN-FEB’2019 TOP CATEGORIES Source: Mediascope

BANNERS IMPRESSIONS TOP JAN-FEB’2019 TOP ADVERTISERS Source: Mediascope

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