Most Importantly, The Deep Relationship YouTube Enthusiasts Have With TV Content Influences Their Purchasing Decisions “I have eaten at a restaurant because.

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Presentation transcript:

Most Importantly, The Deep Relationship YouTube Enthusiasts Have With TV Content Influences Their Purchasing Decisions “I have eaten at a restaurant because it, or its chef / owner, was featured on a TV show” 49% / 37% “I have visited a location / vacationed at a place because it was featured on a TV show” 46% / 33% “Purchase a product I saw while watching a TV program (either a product I saw in an ad or in the actual program)” 56% / 25% 132 index vs. A18+ 139 index vs. A18+ 224 index vs. A18+ Adults 18+ YouTube Enthusiasts Source: VAB / Research Now “Program Engagement” Survey, April 2018. Q9: Please indicate how often you do the following? Purchase a product I saw while watching a TV program (either a product I saw in an ad or in the actual program). Respondents Answer = Always/Frequently. Q10: Which of the following statements are true for you? Check any that apply. YouTube Enthusiasts = Respondents who watch original YouTube content 2x or more per month (375). Total Respondents=1,001. 1