Spread the Awesome Find and Keep Your Cub Scouts October 2016

Presenters Lisa Wylie Vice President Membership Chief Seattle lisa.wylie@comcast.net Dave Wylie Former Cubmaster and Scoutmaster Sammamish Trails District

Current Situation Average Growth Rate Nationally is -2% Chief Seattle grew using ScoutReach From 2011 to 2014 Chief Seattle did NOT grow National Growth Rate September 2016 -2.3%

Total Membership Cub Scouts 2013 12864 2014 8000 2015 8444 2013 24404 2014 17524 2015 17624 Chief Seattle

Impacts

Tiger Growth Initiative

Change out to just Seattle numbers

Who are the “Millennials”? What do Millennials want in a youth development program?

Try it out before committing Millennials like to try things out before they commit Invite to an event Every Pack meeting should be adventure and action oriented

Organized Events Easy to Navigate Millennials like things organized, well-functioning Stream lined registration event Separate Parent Orientation

Team Work Well-defined Tasks Millennials will volunteer and work best in teams; they are better at well-defined tasks rather that a long-term leadership role

Recruiting Toolbox Lisa: with 94% of Boy Scouts beginning in Cub Scouts this is where we should be spending our time recruiting

Your Plan

Your Plan Membership team responsibilities Calendar of events Type of marketing/promotional activities Den Goals Volunteer Goals

Membership Team Marketing Registration Night Registrar for Youth and Adults New Parent Orientation Welcome Committee or Concierge Recharter

Soft Marketing

Direct Marketing #BringAFriend

Experience Oriented Events

Registration Nights

Educational Opportunities Ignite Your Membership in March Program and Training Conference Individual districts in August

Marketing Materials Tool and Resources Chief Seattle Membership Resources Marketing and Membership Hub BeaScout.org District Executives Scouting Wire Bryan on Scouting

Retention Toolbox

Onboarding

Building Volunteers

Your Pack Program

Advancement

QUESTIONS? COMMENTS? CONCERNS? To record your evaluation and attendance from a mobile device, go to http://seaptc.org and click "My Evaluation & Attendance." The code for this session is 7563. Scott, Lisa and Kevin responsible

THANK YOU