Strategic Communicators – Facilitators of wealth To insert your implementing partner institutional logo, go to View >> Slide Master, and replace the gray box with your logo, placing it to the right of the USAID logo at the bottom. No text or partner logos Should be placed within the upper blue banner. 25th May 2018

TPSF represents 265 organizations, with c TPSF represents 265 organizations, with c.60% of them in corporate, agricultural and service clusters Cluster Number of firms Corporate Services Agriculture Trade & Commerce Women Entrepreneurs Manufacturing Associate Members Banking & Financial Services Tourism & Natural Resources Extractive Industries & Energy Regional Business Associations Zanzibar Apex Bodies

Tanzania National Business Council (PSO – Govt. of Tanzania) Access and Influence Bi/annually Tanzania National Business Council (PSO – Govt. of Tanzania) EAC Heads of States Summit TNBC Executive Committee Parliamentary Committees EAC Council of Ministers Quarterly Roadmap Committee (PMO) Partnership Accountability Committee EABC Ministry of Foreign Affairs EALA Monthly Domestic SECTOR Dialogue i.e. Tourism, Agriculture, Manufacturing, etc Cross cutting Working Groups – Trade, Taxation and Land Special initiatives and projects EAC, SADC Integration Dialogues

The iconic figures of effective communication

Changes in the current world economy Multiple communication channels Outbursts of “raw” information in form of opinions or observations Increasingly polarized societies (Us vs. Them) Ability to influence conversations (fake news, twitter bots, algorithms) Continuum of messages – delirious and cynicisms affecting effective messaging Consistency - Inability to cut through the noise Lack of human economic stories (apart from catastrophies) People don’t believe – politicians, media, authorities, etc – they believe each other.

Strategic Communicators for Industrialized Tanzania Industrialization requires: Capital (funding & machines) Skills (workforce & tech) Land Information (markets, jobs, regulations, taxes, regional trade,etc) A Two-front strategy Domestic Foreign

Other country’s press

Engagements and effective communication at all levels is key in attracting FDIs and Industrialization In Sir Lynton Crosby’s words: Effective strategic communication looks at Who decides the outcome (e.g. Getting capital – Investors) Where are they? (Developed economies) How do we reach them? (What are their habits & preferences) Jamii Forums? What do we tell them? (Messaging) How do we monitor the effect of our communications to them? (Comms and Investment monitoring)

Our weaknesses and what can we do about it Government Better coordination in government agency communications Agenda setting and credibility of sources (eg. BOT vs Msemaji) Messaging multiplicity (multiple channels – same message) Engagement with foreign media. “If you are not a source, someone else is” Private Sector Information about private sector Strengthening of private sector associations and narratives within Collaboration with foreign-based private sector associations to get ahead of the narrative Media Engagements with foreign media houses (BBC, CNN, Reuters, Al Jazeera, Xinhua) Private sector narrative shaped by right sources and deeper understanding of sectors (eg. Cement in EAC/Mkemia Mkuu) Movement towards a combination between “print” and “online” The use of big data – tailoring messages/adverts to readers

Contacts Gilead Teri Director – Policy, Research & Lobbying Tanzania Private Sector Foundation M: +255 689 22 22 68 E: gteri@tpsftz.org Follow me on twitter: @GileadTeri “Give me a place to stand and I will move the earth” - Archimedes