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Lead Generation creates customer interest to your business

1 – Writes Business Goals

Evaluation Consideration Purchase Experience

What are the top lead generation sources for real estate agents? Today’s Question What are the top lead generation sources for real estate agents?

Buyer Side – Top Sources

Strong Relationships = A healthy sales pipeline

Buyer Side – Bottom Sources

Listings – Top Sources

Caution: Internet Leads

Caution: Internet Leads

Engage Promotions Network Ideas / Improvements Comments

Analyzing Your Web Site to improve SEO Links help search engines: • find the site • find the site more often • calculate site popularity • find internal pages • learn site subject matter

The Branding Process 1- Define the brand

The Branding Process 2- Position the brand

Choosing Communication Channels 1- Why you want to communicate 2- Who your target audience is

The Name you Select For your Brand Should 1- Reflect value and purpose 2- Create association with brand persona 3- Be easy to say

Brand Benefits • Built customer loyalty • Increase value • Allows higher prices • Builds market share

Customer Types Customers who… • Already buy exclusively from you 25,000 Group 1: 25,000 x 20% (.2) = 5,000

Targeting Looking for the largest group of customer who are most willing to consider buying your product or services based on your marketing appeal.

Creative Brief Components Describe success metrics • Website visits? • Units of product sold?

Questions and Answers Thank You