Chapter 9 Website Evaluation & Traffic Management

Day 14 Agenda Lecture/Discuss Web Site Evaluation and Usability Testing Assignment # 5 on Next Slide

Assignment #5 Assignment # 5 Page 289 Web Exercises Question # 1& 2 only For Question # 2 Do as an Individual Project and use First National Bank of South Miami, http://www.fnbsm.com Turn in a well formatted typed response sheet Due Thursday, March 18 at start of class

OBJECTIVES Anatomy of A Site What Makes A Website Usable? Website Evaluation & Traffic Management: Objectives OBJECTIVES Anatomy of A Site What Makes A Website Usable? Role of Web Administrator

ANATOMY OF A SITE Use of Colors Site Evaluation Criteria Website Evaluation & Traffic Management: Anatomy of A Site ANATOMY OF A SITE Use of Colors Site Evaluation Criteria Web Personalization

USE OF COLORS Color Psychological Effects Red Website Evaluation & Traffic Management: Anatomy of A Site USE OF COLORS Color Psychological Effects Red Power, energy, passion, danger Blue Trust, conservation, security Yellow Optimism, hope White Purity, precision, innocence Black Sophistication, mystery, elegance

SITE EVALUATION CRITERIA page 264-266 Website Evaluation & Traffic Management: Anatomy of A Site SITE EVALUATION CRITERIA page 264-266 Color Type & Shapes Page Content Service Offered Primary Focus Ancillaries Site Classification

SITE EVALUATION CRITERIA (Cont’d) Website Evaluation & Traffic Management: Anatomy of A Site SITE EVALUATION CRITERIA (Cont’d) Professionalism Speed Consistency Personalization Security Scalability

Sample Evaluations http://www.emptyheadmusic.com/ http://www.baseballdirect.com/ http://www.Wachovia.com http://www.umfk.maine.edu http://www.emptyheadmusic.com/

WEB PERSONALIZATION Cookies Collaborative-filtering Software Website Evaluation & Traffic Management: Anatomy of A Site WEB PERSONALIZATION Cookies Collaborative-filtering Software Check Boxes User-based Personalization

WHAT’S THE BIG FUSS OVER SOME COOKIES? Website Evaluation & Traffic Management: Anatomy of A Site WHAT’S THE BIG FUSS OVER SOME COOKIES? Deleting & Rejecting Cookies Privacy Concerns

WHAT MAKES A WEBSITE USABLE? Website Evaluation & Traffic Management: What Makes a Website Usable? WHAT MAKES A WEBSITE USABLE? Sources What Users Are Seeking Forrester Research High-quality Content Ease of Use Quick to Download Frequent Site Update Spool’s Study Information Kahle’s Study Specific Information

USABILITY TESTING GUIDELINES Website Evaluation & Traffic Management: What Makes a Website Usable? USABILITY TESTING GUIDELINES Make sure the site is engaging Make the site efficient, supportive, consistent and reliable Decide on a writing style & stick to it Give visitors what they are looking for Brand your site Keep the big picture in mind for usability

USABILITY TESTING GUIDELINES (Cont’d) Website Evaluation & Traffic Management: What Makes a Website Usable? USABILITY TESTING GUIDELINES (Cont’d) Make the site easy to navigate Focus on content before graphics Make your text scannable Be careful about flashy marketing language Encourage visitor feedback Test, test & test! Remember: Conciseness, Scanability & Objectivity

Buying a printer www.hp.com www.cannon.com www.amazon.com www.pricewatch.com

RELIABILITY TESTING Provide system backup Website Evaluation & Traffic Management: What Makes a Website Usable? RELIABILITY TESTING Provide system backup Install a disk-mirroring feature Ensure that the system hardware is ‘fault-tolerant’

MANAGING IMAGES & COLOR Website Evaluation & Traffic Management: What Makes a Website Usable? MANAGING IMAGES & COLOR Readability Testing GIFs vs. JPEGs Use of Cache Use of Links Role of the Web Server

Usability www.cnn.com www.ebay.com www.fidelity.com www.disney.com www.motorola.com www.msnbc.com

ROLE OF WEB ADMINISTRATOR Website Evaluation & Traffic Management: Role of Web Administrator ROLE OF WEB ADMINISTRATOR Database Server Application Server Web Server Special-purpose Servers for Security Internet Bandwidth Internet Performance Status http://www.netiq.com/