Unit 2: Media Literacy There are many different forms of media

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Presentation transcript:

Unit 2: Media Literacy There are many different forms of media All forms use their own techniques to create meaning

Name the Media:

Name the Media

What is the difference between these two forms of media? What do they have in common?

What are other forms of media?

What are other forms of media? Newspaper Radio Talk Radio News Radio Morning Programs Music Programs Commercials TV News Entertainment Children’s Magazines Websites Social Media

An Introduction to: Advertising

Advertising Defined Advertising a paid form of communication from an identifiable source, delivered through a communication channel (TV, Print, Internet), and designed to persuade the viewer/audience to take some action, now or in the future

Advertising and YOU It is estimated that the average 20-year-old American has seen one million commercial messages throughout his or her life. Teens are the fastest growing consumer demographic, spending billions ($150 billion to be exact) of dollars each year, and thus commanding the attention of many companies and advertisers.

Advertising Statistics... In 1983, companies spent $100 million marketing to kids. Today, they're spending nearly $17 billion annually. That's more than double what it was in 1992.

Advertising and YOU Where do you usually find advertisements?

Advertising and You... Look around the classroom, how many ads can you find within this space?

Advertising and YOU Are we ever ad-free? Is it possible to escape advertisements?

Are YOU influenced by Advertising?

Name that Ad... Snap, Crackle, Pop

Name that Ad... Just do it.

Name that Ad... I’m loving it.

Name that Ad... Obey your thirst.

Name that Ad... Taste the rainbow

Name that Ad... Melts in your mouth, not in your hands.

Name that Ad... It keeps going and going and going.

Name that Ad... M'm! M'm! Good!

Name that Ad... Is it in you?

Name that Ad... Zoom Zoom

Name that Ad... Because you’re worth it!

Advertising and YOU... Now reconsider your previous answer...

Advertising Terms Refer to Handouts