THE SADC GENDER PROTOCOL SUMMIT 2014 MEDIA CONTENT TELEVISION

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Presentation transcript:

THE SADC GENDER PROTOCOL SUMMIT 2014 MEDIA CONTENT TELEVISION (MAURITIUS, GOLD CREST HOTEL, 22.04.14 by UTAM RAMCHURN) 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

UTAM RAMCHURN (MAURITIUS) Presented by UTAM RAMCHURN (MAURITIUS) 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

The media: 'Gilberte Natchoo' on POINT CULTURE SYNOPSIS The media: 'Gilberte Natchoo' on POINT CULTURE This entry is a feature from POINT CULTURE (weekly cultural TV magazine) It promotes an exhibition by artist Gilberte Marimootoo Natchoo and discusses: femininity the female body artistic aspirations and motivations of the artist 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

This video can be viewed on: www.facebook.com/culturegenderforum 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA Main Points of VIDEO WORDS OF GILBERTE NATCHOO IN THIS VIDEO: “The women I have painted here map out a journey (…) There is this young and demure woman” 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA Main Points cont'd 1 WORDS OF GILBERTE NATCHOO IN THIS VIDEO: “She is dealing with her own metamorphosis from child to young woman (…) She exposes herself and her body as a way of communicating her new femininity” 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA Main Points cont'd 2 WORDS OF GILBERTE NATCHOO IN THIS VIDEO: “But this attracts malevolent spectators (…) She is ultimately dragged into a cycle and she becomes a vamp” 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA Main Points cont'd 3 WORDS OF THE ARTIST IN THIS VIDEO: “We are made to understand that the woman is also fragile (…) She is admired for her beauty but this also turns her into a prey” 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA Good Practices A contribution to equal representation of women versus men on TV Its theme is on and about women It challenges gender stereotypes 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA Other good Practices • does not depict the woman as a inferior or secondary class citizen The social status of the woman as an artist is valued • the woman portrayed is empowered to critique the « male gaze » The woman is placed as a unique position of authority on her own work 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

An alternative to stereotypes in mainstream media? Objectification, sexualisation, caricature and gender stereotyping is a staple of popular culture. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

GENDER AWARENESS RATING   SCORE (1-10) The subject is either specifically about gender or one in which gender is mainstreamed.  10 Women and men (boys and girls) views are consulted equally and given equal weight. 1  The article/programme consults the views of those who make decisions as well as those affected.  1 Male and female sources are treated with dignity and respect. 10  The article/programme challenges gender stereotypes and embraces diversity.  9 The article/programme prompts gender awareness through informed public debate.  5 Relevant statistics are disaggregated by gender. The article/programme takes a rights based approach.  2 The article/programme provides fresh views on every day news. The article/programme is bold and courageous.  3 TOTAL  51 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA BACKGROUND / WHY? Point Culture promotes artists and is sensitive to gender parity. Women artists of all disciplines feature regularly in the programme CORE BELIEFS OF THE PROGRAMME: the cultural scene is a public sphere where social issues can be debated and challenged (sexual discrimination, objectification of women etc.) many women artists are prolific creators and use art as a platform for emancipation and dissemination of ideas. giving airtime to women artists empowers them as authorities 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA TARGET AUDIENCE Art and culture lovers Young audiences Art students and emerging artists Those seeking an alternative to popular entertainment 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA OUR CHALLENGES The influx of sexualised images of women in popular culture The growing popularity of sexuality as a commercial selling point Cultural stereotypes replicated by media worldwide The limited scope of TV in the multimedia age 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA PROCESS/METHODOLOGY POINT CULTURE maintains contact with artists They inform us of their upcoming events Following contact: Shooting date is fixed Filming: Interview is prepared and conducted Editing: Interview is arranged into a coherent structure Programme airs 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA FOLLOW UP Follow-ups that seem appropriate: Allow online access to this video feature and encourage forums (gender, representation and image) To make this and other similar videos available to educators ( for use in debates on representation of women, media versus art etc.) 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

View video & write comments on www.facebook.com/culturegenderforum THANK YOU 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA