The question is … What is the largest influence on a visitor to a web site? Static graphics? Animated graphics? Icons? Thumbnails? Pictures? Video? Audio?

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Presentation transcript:

The question is … What is the largest influence on a visitor to a web site? Static graphics? Animated graphics? Icons? Thumbnails? Pictures? Video? Audio? Text?

Text Analysis and Composition Chapter 5 Text Analysis and Composition TEXT conveys the sites key message – not graphics Text Analysis Development of statements Clearly convey the intended message Information object analysis Text Composition Placement of the text Arrangement and groups of text Appropriate locations of text Created by Designer Information Steward assures accuracy and completeness Professional writers may be involved

Text Analysis Guidelines 1. Analysis of information objects Text decomposition Break into thoughts, ideas Brochures, newsletters, products, etc. 2. Each word & idea is examined for relevance 3. Writing phase 4. Edit new information objects Enhance effect Maintain distinct identities

Eliminate ambiguity Writing Goal Definition Effectiveness The extent information is accurate and complete What is the central thought of each sentence? Does each sentence convey the desired meaning? Does it add value for the user, especially the first-time user? Eliminate ambiguity Writing Goal Complete or comprehensive Definition Text covers all aspects of the idea Accurate or labeled with accuracy level Text is factually correct Easy to read Text uses short, uncomplicated sentences structure and is written at a high school level Clear Text has a single meaning and interpretation Useful to at least one defined audience Concise Text specifically provides information, function, or access to information that a steward-defined user wants Text is short, with no extra words

Speak to a user on an emotional level Affectiveness Speak to a user on an emotional level Active Voice: Best for communications Make a point Give a direction or an instruction Provide a strong argument “You will receive a discount” “ABC Company endorses this policy” Passive Voice: Reaction rather than action feeling Weak user reaction “A discount will be received” “This policy is endorsed by ABC Company”

Finalized Information Object Select key words Page Headers Hyper Links

Text Composition Information arranged aesthetically and artistically pleasing Building Blocks: Layout Placement of text on the page Use of columns? Frames? 2. Typography: Typeface, type style (italic, bold), type size