Core Competencies Core Capabilities Core Products End Products

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Presentation transcript:

Core Competencies Core Capabilities Core Products End Products Customer Technology Core Competencies relationship and Service culture innovation and loyalty integration Employee engagement Customer service Gold Program / Total Reward Program Core Capabilities Operations and IT Customer satisfaction Database marketing Brand experience Core Products 21 casinos across 17 cities including in major traditional casino markets and smaller newer markets End Products Slot machines and tables , casino entertainment , food and beverage , hotel rooms

Resources Businesses Corporate Advantage People – trained, service orientated, delivering feeling of ‘anticipation/exuberance’ Information Technology – IP protected, $100m+ barrier to entry Sophisticated data analytics Legalised gambling – casino’s (Las Vegas, Lake Tahoe, Laughlin, Reno, Atlantic City) Structure Systems Processes Centralised – division presidents of BU’s report to COO Database marketing program Loyalty program integration Service process design CRM, Loyalty Program, Retention Program, Rewards Program Corporate Advantage Customer Loyalty