Media Literacy.

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Presentation transcript:

Media Literacy

Media Literacy Access Analyze An educational framework that allows students to learn the following skills in their media saturated world: Access Analyze Evaluate Create

Why? Students can build an understanding of media’s role in society Students can develop inquiry skills Students can authentically self-express in a democratic society

What media literacy is NOT Media bashing Simply looking for political agendas, stereotypes Looking at media lit from one perspective *Don’t watch, but rather watch carefully; think critically

Educators need to ask: How do we teach kids to handle data?

The Continuum Effect

Core Concept / Key question #1 Authorship All media messages are constructed. Who created this Message?

Core concept / key question #2 Format Media messages are constructed using a media language with its own rules What creative techniques are used to attract my attention?

Core Concept / key question #3 Audience Different people experience the same media message differently. How might different people understand this message differently from me?

Core concept / key question #4 Content Media have embedded values and points of view. What lifestyles, values and POV are represented in or omitted from message?

Core concept / key question #5 Purpose Most media messages are organized to gain profit and/or power. Why is this message being sent?

Empowerment Spiral Awareness Analysis Action Reflection

References Media Education Foundation. ( ). Killing us softly. [Motional picture]. address Media Education Foundation. ( ). Tough guise. address Shaw, David. (2003). A plea for media literacy in our nation’s schools. Center for Media Literacy. Retrieved August 19, 2004. Thoman, Elizabeth and Tessa Jolis. (2005). An overview & orientation Guide to media literacy education. Center for Media Literacy.