Uses and effects of online vote aids among young people in the Netherlands Fadi Hirzalla Jan de Ridder Liesbet van Zoonen.

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Presentation transcript:

Uses and effects of online vote aids among young people in the Netherlands Fadi Hirzalla Jan de Ridder Liesbet van Zoonen

VoteMatch What is it? Increasingly popular Increasingly controversial 30 issues Party advice /political location Increasingly popular 4.7 million last Dutch elections Nl, Ge, Swi, Fr, UK, Bulgaria, Georgia.. Increasingly controversial

Research questions Background Our questions: Not much known about use and effects Our questions: How does age affect the use of VoteMatch? How do the young differ in their use? How does age affect the effect of VoteMatch? How do the young differ in regard to the effect of smart vote aids?

Academic context Political citizenship of the young Less informed Less knowledge Less engagement Less participation Less trust All indicators move in the same direction Young men score higher on these indicators Higher education ► higher scores Higher news consumption ►higher scores Internet: reinforcement or moderation?

Methodology Data collection: internet; part of six-wave panel study Sample size: 819 Young (‹ 26), middle (26 – 35), old (› 35) Structural equation modeling (AMOS) Dependent Party choice Using a VoteMatch instrument (0-2) (In)Dependent: Intensity of news consumption Independent: Age, gender (education empirically absent) Political interest, political knowledge

Causes ► all Intensity news consumption Using VoteMatch Age Gender 40 % P=.603 Political knowledge Using VoteMatch Political interest 15 %

Causes ► young (‹ 26) Intensity news consumption Using VoteMatch Age Gender 31 % P=.487 Political knowledge Using VoteMatch Political interest 9 %

Causes ► old ( › 35) Intensity news consumption Using VoteMatch Age Gender 39 % P=.487 Political knowledge Using VoteMatch Political interest 11 %

How do the young differ (use) The young use VoteMatch more than older generations Among the young differences according to: Gender (girls use more) Political interest Gender only important among the young Political knowledge irrelevant among the young Political interest not relevant for > 35 (mediated through news consumption)

Effects Before Advice After CDA 9% 12% 13% young 13 18 PvdA 17% 8 19 VVD 16% 3% 22 4 17 SP 21% 23% 25% 9 16 PVV 4% 6% 1 other 20% 34% 22% 31 30 Total 86% 97% 94% 83 100 94 N=499 respondents which consult the VoteMatch N= 77 young

Conclusion VoteMatch use not well explained yet – in particular, only 9% of VoteMatch use by young was explained by the present model. The young are a specific group Young direct route to VoteMatch through political interest, not through classic factors (media, knowledge) Old route to VoteMatch through knowledge and news consumption VoteMatch: solution or problem? Extra analysis needed Substantial voting Full cause and effect model

B

B

B